6 September 2021 ∙ 7 minutes of reading time
Did you know that on average, six people are checking in for a stay at an Airbnb every second? Airbnb is a business, and the target audience is the six people-per-second making those bookings. Statistics show that 50% of small to medium businesses have no strategy to reach potential customers. But with nearly 4 million […]
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2 September 2021 ∙ 6 minutes of reading time
Your entire business success is dependent on your customer’s journey. If you ask yourself what that means, then this guide to customer journey management will help you. You can learn to deliver the customer experience that your customers expect from your brand. Customer journey management is not a marketing campaign. It’s a strategy that seeks […]
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1 September 2021 ∙ 6 minutes of reading time
Have you ever wondered the question ‘what is internal and external analysis?‘ What about why it’s so important for your business? If so, then this article will give you a step-by-step guide to conducting an internal analysis and explain why it’s so important. What Is An Internal Analysis? Internal analysis is a key strategic evaluation […]
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31 August 2021 ∙ 7 minutes of reading time
Everyone wears shoes, but not everywhere wears heels. If you sell designer pumps, you will want to know how to market to target the people who want your specific shoes. Target audience analysis is how to do that. Your brand’s success relies on marketing efforts that collect demographic and psychographic data of not only your […]
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25 August 2021 ∙ 4 minutes of reading time
For a company to be visible, it must broadcast its messages on the right communication channels. This is where media buying and media planning come into play. Indeed, what is the use of creating advertising if nobody sees or hears it? Of course, creativity has a huge role to play in the success of an […]
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24 August 2021 ∙ 3 minutes of reading time
In recent years, Millennials, as well as Generation Z, have quickly become the cornerstone of the working population. Their fluid and transient approach to employment, far removed from the “job for life” attitude of baby boomers, often results in a fairly high turnover rate. As a result, companies must now be proactive and use sourcing […]
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24 August 2021 ∙ 6 minutes of reading time
You can do more with your brand than capture people’s attention with a memorable logo. Being recognized in that pivotal moment in the buying phase of a consumer can be the difference between a sale for your product over another. You want your product in the mind of your buyers during the point of sale. […]
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23 August 2021 ∙ 6 minutes of reading time
In a world where 68% of the experience online starts with a search engine, knowing how to maximize your business website to generate more organic traffic is a priority. With various options for digital marketing out there, it can be tough to see why SEO is worth it for your business to use. Many businesses […]
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18 August 2021 ∙ 9 minutes of reading time
How to successfully manage projects with the WWWWWH method? The ability to ask the right questions and to provide clear answers is part of a project manager’s skill set. It is necessary to know how to identify the pitfalls by favouring articulated questions and clear and explicit answers. Fortunately, there is a solution for this: […]
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17 August 2021 ∙ 7 minutes of reading time
Communication – it takes place at all times and in all places. And although we should have perfected it through our constant use, we are far from it. And if misunderstandings can occur on an interpersonal level, what about on a professional level when companies communicate? A well-thought-out communication strategy is, therefore, a must for […]
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