7 articles on Email Marketing, written and regularly updated by the Sortlist team.
7 articles · last updated on 2 September 2024
Some authors claim that email is dead. But if you look at the stats and ROI of a well executed email blast campaign, you will see that this is not true. With an ROI of 4,200% and about 4.6 billion users, email still rules the world of marketing. But to take advantage of this marketing [&hellip
Drip email campaigns are like a secret weapon in a marketer’s arsenal. They’ve been known to make the most significant impact on the bottom line. Drip campaigns register a 119% increase in clickthrough rates compared to a regular email marketing campaign. When it comes to sales, dr
Email marketing is a digital marketing strategy focused on sending emails to prospects and customers. It can be used to build relationships with customers, drive traffic to a website, or generate sales by sending regular, personalized emails. Email marketing is an effective way to reach out to your
Sales professionals look at projects that may likely end up in failure with a sense of dread. That’s part of the challenge that comes with executing a prospecting email. A series of unanswered emails will do more damage than good to your confidence and edge you closer to giving up. That said,
Whenever we hear the terms “implementing marketing automation” (or email marketing), conjure up images of the Autobots handling all of our marketing pop our heads! Wouldn’t that be really great? Perfect marketing automation workflows without any human intervention are the dream of every
When it comes to marketing, agencies try out digital ads, and brand collaboration to cast a wide net and hope that someone takes the plunge. However, very few personally reach out to highly qualified clients via emails. Targeted email marketing campaigns can very well be the marker of success when y
Let’s face it, email marketing has been around for quite a while. 50 years to be exact. Which, as far as the rate of change of the internet is concerned, makes email some sort of ancient artefact. But is email marketing dead? Of course not! Email has truly defied the internet odds. Outliving count
