2 August 2021 ∙ 5 minutes of reading time
A powerful company knows what it stands for, why it exists, and what added value it provides to people and society. Around us, we see many companies that struggle first to find their mission, but also to hold on to it and use it. How do you deal as a business with these turbulent times […]
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2 August 2021 ∙ 6 minutes of reading time
Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of marketing. Time Makes the Difference! Strategic marketing is geared to the […]
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2 August 2021 ∙ 8 minutes of reading time
Strong brand communication brings a brand into the focus of consumers. Only if the strengths and special features of the brand are anchored in the minds of the customers can the management of the brand be ensured. The definition of brand communication does not only refer to the advertising text or the corporate communication on […]
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27 July 2021 ∙ 5 minutes of reading time
It doesn’t always take a lot of effort to achieve a sense of achievement. Sometimes a few simple steps are enough to significantly increase the company’s sales, for example. Strategies to get a relatively high benefit with little effort are also called low hanging fruit. In this article, we will show you what low hanging […]
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27 July 2021 ∙ 6 minutes of reading time
Marketing with sports and in sports must be seen as a separate area in marketing. Unlike regular marketing for consumer goods, sports marketing involves a lot of emotion. No matter which sports are involved, fans are excitedly following their teams and favorite athletes on the screen or in stadiums. But that’s not all: the sports […]
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20 July 2021 ∙ 6 minutes of reading time
How do you build a strong brand? Why is strong branding so important? These are some of the questions that I will address in this article. To start, take note that a significant part of building a business involves establishing a solid and stable brand name. It can take months, if not years, of intensive […]
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20 July 2021 ∙ 7 minutes of reading time
In recent years, with the individualization of personal computers and the increasing number of devices per person, more and more software companies have begun putting customers first. While trying to understand the user and leverage the attention, user experience (UX) design services have become popular. The position of a user experience consultant combines what a […]
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13 July 2021 ∙ 8 minutes of reading time
Is your Facebook business page feeling a little slow? Are your users ignoring your posts or failing to interact? If so, it’s time for you to expand your Facebook content strategy to include fun and engaging interactive Facebook posts. Facebook marketing has become a foundational part of every marketer’s content strategy. A business’ Facebook page […]
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12 July 2021 ∙ 7 minutes of reading time
In today’s internet-based society, it’s essential to know how to promote your products or services online. Creating content is a vital aspect of digital marketing. Blog posts and articles can draw attention to your business by attracting people interested in the topics you write about. What is a focus keyword? The main word or phrase […]
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6 July 2021 ∙ 7 minutes of reading time
It’s most likely that at some point in your life, you have come across an advertisement that has made you angry…or even shocked because it goes against moral or ethical standards. “How could they possibly advertise such a thing?” “Is it even legal for them to advertise in this way?” Unfortunately, this marketing strategy has […]
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