145 articles by Anne-Gaëlle Sy
sales persona

How to Effectively Increase Sales With the Right Buyer/Sales Persona

3 November 2021 ∙ 6 minutes of reading time

How do you connect with your potential client? Why does a business require initial contact with customers? It’s because the company needs to build trust and gain loyalty from their future customers. The sales pitch plays a vital role in creating this trust with the target audience and converting them into happy customers. Businesses no […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Sales & Customer Success
7 Effective Steps to Plan Your Brand Development Strategy

7 Effective Steps to Plan Your Brand Development Strategy

1 November 2021 ∙ 6 minutes of reading time

Any organization wants its business to grow at a faster rate. The quicker an organization reaches its goals, the better it is for overall development. New goals can be set in the future, and new heights can be reached for growth.  One smart way to achieve optimal growth is through developing the brand. There’s no […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Branding
The Top 13.5 Debranding Examples to Follow For Your Branding Strategy

The Top 13.5 Debranding Examples to Follow For Your Branding Strategy

28 October 2021 ∙ 7 minutes of reading time

The modern world is going back to the basics. Everyone is slowly realizing minimalism is the need of the hour and that decluttering can be therapeutic. This is what debranding aims at doing: decluttering & minimizing. Debranding has slightly different meanings to different marketers. Debranding, by definition as a business strategy, is removing the brand […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Branding
business process design

What Is Business Process Design and How to Get Started

27 October 2021 ∙ 6 minutes of reading time

A crucial step in business process management, business process design (BPD) is a procedure conducted to create a faster and better-optimized system. It directs your business needs towards a streamlined process strategically to meet the expectations of you and your clients. In simple words, it creates a workflow from scratch and helps things fall into […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Human Resources
pr stunt

6 Epic PR Stunts That Went Down In History

20 October 2021 ∙ 7 minutes of reading time

People often do the craziest things for coverage by the press. Since it’s easy in today’s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Public Relations
halloween ads

Top 10 Halloween Ads of All Time to Give You Killer Ideas

18 October 2021 ∙ 6 minutes of reading time

Imagine you are alone in your house on a cold winter night, the lamp post outside covered in mist, the window fogged, and there is a sudden blackout. You slowly step out of your cosy bed to find a candle to light the dark, and suddenly you hear a loud thud. Did it send shivers […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Advertising & Display
benefit segmentation

Optimising Your Benefit Segmentation Strategy For Your Customers

13 October 2021 ∙ 6 minutes of reading time

Today, everyone is busy promoting their business using new technological tools. To compete with other brands, people keep looking for ways to attract new audiences and generate leads. Inbound marketing is one such strategy used for lead generation. If you want your business to keep growing, you must plan according to the demands of your […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Sales & Customer Success
myths of entrepreneurship

10 Wildly Inaccurate Myths of Entrepreneurship Debunked

12 October 2021 ∙ 7 minutes of reading time

There are various myths about entrepreneurs that need to be busted when choosing whether or not establishing a business is good for you. Various beliefs and myths of entrepreneurship may deter you from starting your venture. Not all of these misconceptions, however, are true. Additionally, several business owner notions may urge you to establish your […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
E-commerce
tech PR

6 Ways to Reach Your Audience With a Tech PR Strategy

11 October 2021 ∙ 5 minutes of reading time

You may be wondering, “Why do tech companies need PR?” and “Why does PR matter?” Companies use public relations to build their reputations with their target audience. A well-run PR campaign can send a positive message and create emotional stories that consumers relate to. So why don’t more tech companies use the public relations industry? […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Public Relations
non member agencies

We Just Raised 11 Million Euros to Give Agencies the Visibility They Deserve

7 October 2021 ∙ 4 minutes of reading time

Running and growing an agency is hard. You start by doing what you love – helping clients with their challenges – but you quickly end up having to fight fires in many places: HR, finance, legal, hiring, and staffing. More people on the team also means more salaries to pay, which means larger monthly spending, […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
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