Comprehensive guides and tips for getting started in marketing.
26 January 2022 ∙ 9 minutes of reading time
Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world. Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The demand for web designers and mobile app […]
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15 September 2021 ∙ 5 minutes of reading time
Today, we announced our latest fundraising, raising €11 million. You can read the full press release to know more about it. But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close to our heart. Over […]
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5 July 2021 ∙ 10 minutes of reading time
It’s not just humans that get themselves ready for the summer. Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. In 2021 more than ever, marketing is a must and we’re […]
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23 June 2021 ∙ 6 minutes of reading time
Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs. We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021. Our goal in this article is to evaluate these trends and whether the intended budgets would benefit from […]
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31 May 2021 ∙ 7 minutes of reading time
Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]
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31 May 2021 ∙ 11 minutes of reading time
Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]
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23 February 2022 ∙ 7 minutes of reading time
Every business, profit on non-profit has targets to fulfill in order to stay relevant and be successful. Whether increasing revenue through sales, converting website visitors to donors, or building membership, your product needs marketing to be top-notch to convert potential customers to real ones. Marketing teams in the recent past solely relied on marketing research […]
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7 February 2022 ∙ 6 minutes of reading time
In the past, not having the required skills for completing all parts of a project or not finding the right person to do so was a limitation that kept many good ideas from being executed. The expenses of finding a qualified professional to make a reality what your business ambitions and other inconveniences made it […]
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7 February 2022 ∙ 7 minutes of reading time
Outsourcing a creative task like graphic design is never an easy decision, but we can already tell you that it will be a big boost to your company. After all, it’s always painfully clear when someone does their graphics and has no design knowledge or instruction. If you hire the services of exceptional professionals for […]
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1 March 2022 ∙ 6 minutes of reading time
The best strategy to attract, engage, and catch the attention of your target audience is to use video. With today’s social media platforms, such as YouTube, Instagram, Facebook, Snapchat, TikTok, and others, focusing on and heavily promoting video capabilities, the need for quality video content is bigger than ever, not just by individuals but also […]
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22 February 2022 ∙ 7 minutes of reading time
Successful PPC ads on Amazon can not only lead to higher sales, but also ensure more growth for your brand on the digital marketplace. However, this requires the right strategy to stand out from other merchants on the platform, optimize costs and place your product in the best possible way. In this article, you will […]
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21 February 2022 ∙ 7 minutes of reading time
As much as 80% of all purchases start online, so it’s easy to see the importance of ranking high in the SERPs (search engine results pages). However, you’ve just done a website audit and found a bunch of old content that doesn’t rank. Since you know that quality content plays a huge role in your […]
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15 February 2022 ∙ 5 minutes of reading time
Outsourcing software development is becoming a global phenomenon. Outsourcing web development services is a great decision for businesses that do not have the appropriate services in-house. This is especially true where web development doesn’t provide you with a competitive edge, and it isn’t an important part of your core business processes/trade secrets. After all, not […]
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31 January 2022 ∙ 7 minutes of reading time
There are two ways of collecting data and delivering it: Client-side and server-side approaches. Client-side is the most common approach where the application sends data to the server, which then processes it. Server-side tracking is a more complicated approach where the web server generates its customer data, which gets sent back to the client. The […]
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27 December 2021 ∙ 6 minutes of reading time
It happens very often at glueglue to receive requests of creation of mobile or web applications with unlimited features to do envy to Facebook, Slack, and Amazon altogether. Entrepreneurs are so enthusiastic they let themselves go, maybe because they’re not used to the digital world, maybe because they’re in love with their own idea and […]
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