113 articles on Digital & Marketing Strategy, written and regularly updated by the Sortlist team.
113 articles · last updated on 9 November 2026
Have you ever wondered the question ‘what is internal and external analysis?‘ What about why it’s so important for your business? If so, then this article will give you a step-by-step guide to conducting an internal analysis and explain why it’s so important. What Is An Inte
Psychographic segmentation is a form of market segmentation that helps to know consumers in much depth. There’s a reason behind every purchase of a customer, psychographic segmentation helps to decipher the ‘why‘ of the decision-making process. When combined with other market segme
It is a common myth among marketers and business owners that investing in digital marketing is enough for business success. Well, your investment in digital marketing is just one part. In order to ensure your investment is delivering relevant returns, monitoring, measuring, and constantly tweaking t
In the fierce battlefield of modern marketing, consumer perceptions of a brand or product count for everything. From establishing a solid first impression to (hopefully) leading a customer along the path to conversion, competitive positioning as a marketing strategy is one of the most powerful tools
There’s an essential step all businesses need to take before launching any marketing campaigns. That is to determine the brand’s target audience. Brands usually segment their audience into groups to communicate with them more efficiently. There are three main target market strategies: di
If your marketing efforts aren’t paying off, it might be time to consider a marketing partnership. Partner marketing involves teaming up to promote each other’s products and services, giving both parties access to new customers. And it works: high-growth brands are three times more likely to use par
The penetration rate is an indicator expressed as a percentage. It makes it possible to determine what proportion of a population has a product/service. It is therefore a key data to accurately assess the market coverage of a product or service. This is why it is also called “market penetratio
Digital engagement is the manner in which your customers interact with you using technology and digital platforms. And it has become the need of the hour ever since online presence started gaining traction. Brands are in constant search of methods through which they can create an engaging expe
Marketing plays a vital role in the success of your architecture firm. Even if you’re the best architect in your state or city, if no single person knows about it, your firm won’t thrive. The absence of an architecture marketing plan will prevent you from hauling in clients, earning profits, and sta
Being the first stage of digital marketing, search engine optimization (SEO) is important in generating interest and driving organic traffic to your website. Yet, simply getting a high level of website traffic is never enough. The actual goal is to convert traffic into profits. There are hundreds of
Restaurant marketing is a broad topic that can include social media marketing, influencer marketing, email marketing, and many other restaurant marketing efforts designed to place your business at the top. But perhaps one of the most important types is local restaurant marketing. In the article belo
Digital marketing has become an indispensable aspect of business strategies in today’s technology-driven world. So, as companies strive to establish a strong online presence and effectively engage their potential customers, the significance of software development in digital marketing campaigns has
Today’s customers are increasingly turning like the protagonist of The Truman Show. Every day, individuals are observed by a swarm of marketers who analyse their purchasing habits to devise even more devious and complex marketing tactics. Business marketers employ a range of strategies and ini
Change is all around us. Evolution, or the modification and fine-tuning of the existing condition, is unavoidable, whether you’re talking about your hometown or your daily activities. Evolution vs revolution, what is the difference? The issue within the framework of the company is learning to
For years, you’ve likely relied on third-party cookies to understand your audience and deliver personalized content. But now, browsers like Google Chrome are phasing out these cookies. What does this mean for you? It means that finding alternative solutions to track and understand your target audien
Mother’s Day brings in billions of dollars in sales every year in the US alone. In fact, in 2023, Americans anticipated spending nearly $36 billion on Mother’s Day — a significant $15 billion rise since 2013. So what can you do for the Mother’s Day marketing strategy? In the UK, Mother’s Day s
I. Brief overview of April Fools’ Day and its significance in marketing One day, you might get a call from your friend saying he wants to return the money he borrowed. However, check the date if they do. It’s April 1, or Fool’s Day! This is a special occasion when people love to pl
In January of 2023, the EU’s meta ruling made one thing clear: all digital marketing practices must obtain explicit user consent to comply with European data protection regulations such as the GDPR. This decision effectively established consent-based marketing as the future-proof industry standard.
When it comes to digital marketing strategies, leave it to experts. Why? Well, it is complex. Also, it requires wide range of expertise. So how do you hire a digital marketing agency? But, finding the right experts isn’t simple. There are numerous choices available. How can you be sure your ch
Introduction In today’s fast-paced digital environment, businesses are constantly seeking innovative strategies to stay ahead of the curve and connect with their target audience effectively. In this article, we delve into key trends reshaping the online landscape, from advancements in search a
With every passing year, the attention span of customers is reducing, too. For instance, a few years ago, people used to wait for 12 seconds, at least. Now, they switch their interest in just 8 seconds. And why not? Technology is evolving; there are new apps launched every day, and smartphones
The gradual integration of marketing and tech has changed the game for companies of all sizes in all industries. It has opened up exciting possibilities for brands and helped them overcome major challenges in connecting with consumers. The existence of digital marketing as a major branch of marketin
Introduction If you have thought of planning your next travel with a loved one, then the first thing you would most probably do is fire up a search engine and then work your way to the itinerary, accommodation, flight tickets, and sightseeing. This behaviour aligns with a Statista report stating tha
Consumer demands and preferences evolve fast in the current times. Today’s world is moving quickly, and businesses are continuously looking for new methods to interact with their consumers. Marketing is no exception. It is embracing new innovations like Phygital and quickly bringing it ma
One of the most important keys to a successful partnership between a company and a service provider is the ability to communicate effectively. From providing relevant information and adopting a collaborative approach to using collaborative evaluation sheets and giving constructive feedback, these pr
As your project draws to a close (or maybe not even) and your relationship with a service provider may be coming to an end, there is an important task that both parties need to complete before parting ways: drafting up an evaluation and providing feedback. Feedback is a valuable part of a succ
The subscription business model refers to a recurring marketing strategy designed to retain long-term customers while attracting new ones. As per the subscription business model, the customers pay a fixed fee on a weekly, monthly, quarterly or yearly basis to subscription businesses in exchange for
Contrary to widespread belief, email marketing localization is an absolute necessity for brands targeting multinational audiences, not an add-on task. Localizing your offerings opens doors of opportunity in terms of connecting and building rapport with your target audience and is a great way to expa
Today, regardless of the industry, knowing how to sell is a crucial skill. An agency may have the best talent, the best service, and the best digital presence, but if it can’t sell, it won’t last long. And to do this, Cold Calling is one of the best weapons at your disposal. To talk abou
Running an agency is not easy. The market is complex, there is a lot of competition, and you can quickly find yourself with your head in the sand. An Advisory Board can change that and help you grow faster. To talk about it, we organized an online conference with Richard Fraine, to understand how an
Businesses outsource for a variety of reasons. Outsourcing services can be a great way to increase efficiency and productivity as compared to in-house costs. This type of direct outsource cost allows businesses to remain competitive in the global marketplace. It is a practice that has become increas
Inbound marketing is a marketing strategy that focuses on creating, distributing, and sharing content that attracts customers to your products and services. So how to choose an inbound marketing agency? What is inbound marketing? It’s a form of marketing that earns the attention of your prospe
Whenever a business starts experiencing losses due to negative reviews on the internet or social media, the first thing that comes to mind is, ‘should I invest in reputation management?’ But most people don’t have much knowledge about online reputation management and online reputation management cos
If you are a business owner you are probably wondering how much market research costs and why should you invest in it. Throughout this article, we help you get the answers. But have you ever analyzed why some products, which are supposed to win the hearts of consumers, fail? The answer is simple: be
Digital marketing has become a widespread phenomenon. Today, every new business owner entering the business landscape knows he/she needs to invest in digital marketing to reach the right customers at the right place and at the right time. Even though there is an interest in adopting digital ma
IT systems are becoming increasingly complex. And with the growing demand for online applications in online marketing such as application development, many companies are no longer able to manage their software themselves. As a result, more companies are opting to outsourcing IT services to specializ
Are you planning to open a restaurant but aren’t sure where to start? Write a restaurant business plan! This is because, no matter how many hours of effort you add into researching the industry or conceptualizing the idea, without an adequate business plan in place, your restaurant is bound to fail.
How does it feel when a website or a page interacts with you on an individual level? Let’s say you visited a page, and the first thing that pops up is a greeting with your name. Or Facebook display ads that specifically target your recent browsing history. It’s like, wow! I have been look
Increasing online profitability depends largely on conversion optimization because if you don’t convert your visitors’ traffic into revenue, the time, and money you spend bringing them to your site is meaningless. A conversion optimization specialist can help boost transactions. Even tod
Nowadays, businesses are turning towards online marketing. Having people visit your social media pages is a great start toward a marketing strategy. But, sadly it might not be enough. Here is where CRO marketing comes into play. Why? Because even though people visit your website or social media page
The 4Ps are 4 basic marketing principles. Companies can use these 4 elements to build their marketing strategy. Here are the 4Ps in question: In this article, we will go into more detail on each of these elements and explain how you can use them. In addition, we can also advise you on the best [&hel
What’s the point of launching a campaign if you can’t reach your target audience? Having a media plan is fundamental for the success of your marketing campaigns (and therefore for your business). As an advertiser, the ideal is to select the most appropriate media in order to increase you
For businesses, making a marketing plan helps answer the following questions: Therefore, making a marketing plan will allow you to have a detailed view of all the steps of the marketing strategy that will allow you to reach your objectives. In this article, we explain how to make a marketing plan, a
It is unthinkable to carry out your communication strategy without digital communication tools. Information consumption is constantly evolving: in 2022, 67% of the world population owns a mobile phone. 63% are connected to the Internet every day. Using digital communication tools in a smart way is t
“Digital strategy” refers to the mechanisms used by a company to create value with digital tools. In other words, it is the actions you can take to develop your business online. In this article, you will find 10 examples of digital strategies that have brought successful results. You can
Understanding the natural progression of a B2B buyer’s journey is critical to developing a B2B digital marketing strategy. When we do this with our customers, it helps us look at their entire marketing strategy rather than focusing on discrete marketing approaches and minor concerns. We may us
Digital marketing is a must for all types and sizes of businesses, especially small ones and startups and small business automation tools are here to make the process easier. As a small business owner, you can’t find a better way to increase your brand awareness and build a brand identity. Usi
The days when we had to drive to the store ourselves to get a desired product are long gone. E-commerce has long since become a companion to our everyday lives, and it is by no means standing still. Websites impress with exciting features such as parallax scrolling, there are special shopping apps f
Now more than ever, organisations looking for marketing and communications assistance face a bewildering array of agency models. When the pressure is on to produce results, make money or deliver any business objectives, it can be tricky to pick the right partner or partners for your project. That no
In today’s time, maintaining a strong online presence is instrumental to your business’ survival. Businesses that don’t have a strategic and intentional online footprint may as well not exist at all in today’s increasingly digital world—and there’s a good possibility they won’
In any business with an online store, the figure of the ecommerce manager is an essential pillar. In fact, the prediction of sales and the fluctuation of the company’s turnover depend mainly on him. In this sense, the choice of the person who will occupy the position of manager should not be m
Let’s start with good news: digital is a much simpler concept than it seems. However, for many companies, digitalizing their processes is a complex process that requires the mastery of certain techniques that are difficult to access. How to digitalize your company in a simple and accessible wa
Every business needs a marketing strategy to expand its outreach and grow its business. Once a company has established marketing goals and objectives, it needs to assess how well the marketing plan is functioning. This is where a marketing audit comes in. A marketing audit analyses all the necessary
Are you striving to grow your business? Are you looking for ways to reach new target groups or do you want to give your brand a face? Have you thought about seeking marketing consulting? Are you struggling to break through the increasing competition or are sales figures declining, and you can’
Marketing is an essential part of growing your business. The acceleration of technological advances has expanded what marketing entails for a company as people are flooded with information every single day. Your business needs to have an effective marketing strategy that directly targets your desire
Marketing is a broad topic of interest used in all businesses and companies, big and small. Strategies differ, and depending on how far you’re willing to go in creating awareness about your brand, the more your business is invested in this field, the better the chances of your brand being elev
When starting a business, there are a few questions that must be addressed. One of these concerns is to whom you will market. It’s not easy to figure out who your target market is. You won’t find any guidelines in a book to help you answer these difficult problems. A simpler choice, on t
In the age of digitalization, marketing is more complex than ever. From conceptual development to social media campaigns, to SEO optimization – there are numerous aspects that want to be considered if you want to set up and market your company successfully. Due to the scope of the task and als
Attraction marketing is a form of inbound marketing. It is a marketing strategy used to attract more leads to your website or store (depending on the type of business you run). If you have an online business, the attraction marketing technique can help lure new and existing customers back for more b
One of the most effective ways to reach out to potential consumers is through EDM marketing. Many of your potential clients will be on social media, but not all of them will be. Almost everyone has access to the internet and has an email address. You’ll also need an email address to create a s
Finding one’s way through the maze of opinions is more difficult today than ever before. This is mainly due to the almost infinite amount of accessible information and the increasing number of people who publicly share their knowledge and views. Some of these are called key opinion leaders. Th
A company’s marketing team is the key to business success and is one of the most competitive departments. You can use various marketing strategies, and the marketing team is constantly looking for new ways to promote your product or the services you provide. One of the strategies we will be discussi
Virtual marketing is a strategy that has been growing over the past decade. It became even more critical during the Covid-19 pandemic when in-person communication was severely limited. Online marketing provides greater visibility at a lower cost, so your company can grow faster. Several market
Marketing is the act of promoting products or services, to increase sales, and can happen through various channels. It can, however, be broken down into two main categories: differentiated marketing and undifferentiated marketing. Let’s take a look at which of these two options your prod
Case studies are a powerful tool for turning prospects into customers. They assist in establishing your brand as a topical expert, demonstrating how your solution addressed a real-world problem for a consumer, and assisting prospects in seeing how they may have similar success with your services. Bu
At first glance, this term may seem like a scary concept. But as it turns out, market cannibalization is a valuable tool for companies looking to take their business to the next level. So what exactly is market cannibalization? Simply put, it’s the process of producing and marketing products t
In today’s ever-changing technology world, localization and globalization go hand in hand. As local businesses expand and we become more networked, localization becomes an increasingly important marketing strategy. Localization in marketing is all about aligning your brand with the target regi
We live in an increasingly digital world. It often seems like we spend more time communicating and working through devices than we do face-to-face with clients and colleagues these days. We’re always switched on. And we’re constantly connected to one device or another. And while it would
Any marketing plan must have a strategic foundation. A strategic framework can assist us in determining where we are, where we want to go, and what steps we need to take as a company to get there. Marketers employ a variety of strategic frameworks which we will explore in this article. What Is a Str
Do you know that generating compelling content is a top content marketing problem for 54% of B2B marketers? As a result, you may not need to be concerned about being in the minority. It takes a lot of time, money, and resources to match the audience’s demands with content. That is why, to prod
Nowadays, promoting local businesses is difficult. It’s all too easy to believe that no one will discover your business or agency in the local search results, whether it’s due to oversaturation or sophisticated search engine algorithms. If you’re a genuine marketing firm, you’
eSports, like marketing, is a competitive field filled with competing players, each with a large following of loyal fans. eSports events can be live-streamed on social media, in sports bars, Twitch, and on other platforms. With proper advertising, eSports influencers can generate revenue and create
If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing. Yes, that’s exactly what you would have guessed- an online business model where you act as
Your business functions in an ever-changing world. There are factors outside of your control. Like a ship at sea, your business is at the mercy of an ever-changing tide of buyer habits and economic trends. Your business strategy needs to include external analysis. External and internal analyses comp
Marketing today is the exchange of values between a seller and a buyer. It creates a demand for a company’s products or services. If there is value in a product or service, then a buyer will want to pay. Marketing Management is the planning, organising, and implementing of marketing plans and
Not putting in enough effort is not the reason why people fail at digital marketing; not gauging them in a timely and effective manner is. It is a known fact that a prospect consumes your content multiple times before they get involved with your brand and make a Google search to go through your busi
Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing mo
Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing mo
Did you know that on average, six people are checking in for a stay at an Airbnb every second? Airbnb is a business, and the target audience is the six people-per-second making those bookings. Statistics show that 50% of small to medium businesses have no strategy to reach potential customers. But w
Tesla comes to mind when you think of electric, futuristic driving. Its engineers have had one aim in mind since 2003: to convince the world that electric cars are the future — and that you don’t have to sacrifice to use one. Tesla has made headlines for being the first major automaker to crea
Everyone wears shoes, but not everywhere wears heels. If you sell designer pumps, you will want to know how to market to target the people who want your specific shoes. Target audience analysis is how to do that. Your brand’s success relies on marketing efforts that collect demographic and psy
If you want to create a successful eCommerce business plan, Amazon is a clear winner to get started. But when creating a successful Amazon FBA business plan can still be challenging. That’s why we’ve created a cheat sheet of Amazon FBA tips to get businesses started. But with all the oth
If you have had to lead projects that involve a work team, you can understand how complicated it is to keep track of pending tasks, the people in charge, delivery dates, and progress in general. Especially if you do not have a system designed for this particular purpose. In this article, we want to
Communication – it takes place at all times and in all places. And although we should have perfected it through our constant use, we are far from it. And if misunderstandings can occur on an interpersonal level, what about on a professional level when companies communicate? A well-thought-out
Tags are not only for tagging social media content in your Instagram post, Instagram stories, or Facebook posts. Your business, be it a retailer or Facebook catalog, also needs to learn how tagging products will drive your brand success. Your eCommerce website is your storefront shopping window for
The future of digital marketing is near. Digital marketing keeps changing rapidly, making it challenging for companies to manage the ever-shifting trends. As digital marketing tools grow, companies adopt the latest ways of communicating and creating content. For example, research shows that money ut
We’ve certainly come a long way since a 72-year-old grandmother in England used her television remote to place the first online order. That simple shopping list of cornflakes, eggs, and margarine in 1984 paved the way for an online shopping industry with eCommerce sales worth 4.28 trillion USD in 20
Online marketing has become an inevitable strategy since the revolution of the internet to increase the reach and success of a company regardless of its size. Marketing actions such as banners, posts, SEO, or even email marketing can now be adapted very cost-effectively to the appropriate target gro
Move over brick-and-mortar shops and storefronts. The new market space is here! You have probably been marketing your business and working to grow your online presence. During this time you have probably heard the term market space used? The term market space as it is used now is a relatively new co
For brands looking to enter new markets, it’s imperative that they think long and hard about their localization strategy. This means the tiny incremental gains, that on the face of it don’t mean much, but when added together combine to build the intangible values of trust, closeness and
Operational marketing – that may sound like a tautology, but in fact, there are striking differences between operational and strategic marketing. Although operational marketing has many short-term elements, it is primarily the elements in the so-called marketing mix that make up this form of m
If you’ve expanded and just entered new territory with your business, it can be difficult to get to grips with international differences. These differences mean that doing business in Germany can seem like doing business on Mars: it’s hard enough to get business etiquette right at home,
We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop. This is also the reason behind the steep increase in online shopping. However, customers still crave the in-per
Let us guess the device that you are using currently to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and then into atoms. There are electrons and neutrons, which is again a group of three quarks. Next, you will find tiny energy fi
Sales and marketing are said to not get along well. The marketing department develops great, unique ideas, but according to sales, they are unrealistic and difficult to implement. Smarketing closes exactly this gap between the sales department and the marketing team. If both work hand in hand, this
Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the
Marketing is essential for businesses of all sizes, but creating a marketing plan can be time-consuming and confusing at times. While some companies opt to develop marketing plans internally, others prefer to seek external help from marketing agencies. In this case, the marketing plan will come at a
When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas.
With just over 1 billion websites on the internet, it is very easy for yours to become one of the many. With this number continuing to grow by the second (literally), so does competition. If your website is looking to make any kind of profit, it’s going to need to stand out amongst the crowd, [&he
Are you looking to move forward with a project but don’t know where to start? Or is your company missing the right in-house team members to do so? It must have crossed your mind more than once to outsource the project to a different company or to outsource it entirely. But which outsourcing option
Your marketing team are no longer the only marketers in your company. Everyone has become a marketer in this day and age. At least once in our lives we have mentioned an amazing restaurant we tried to our colleagues, a television show we fell in love with and binge-watched last night to our friends
Every business needs to grow sales. One way that can happen is to increase the number of customers for your product or service. And that’s where the marketing or sales funnel comes in. You’ll need to implement a marketing strategy that takes prospects through a process that ultimately le
Are you a business owner who wants to grow with minimal expenses? Here’s a free tool that’s essential for your growth marketing strategies. It’s called Google My Business (GMB). Today, many people rely on the largest search engine for information. Studies show that at least 60% of
Let’s help non-profit organizations to face the corona-crisis 2020 has spared no sector, and certainly not one of the non-profit associations. On 9 November 2020, the Belgian association called La Fondation Roi Baudouin published this barometer in French. It shows that 49% of non-profits have
How to stay up to date in 2021 with new marketing trends The world is changing. More and more rapidly. What we are seeing is that digital developments are also changing people’s behavior. What this means is that companies must adapt to these new behaviors. Brands have to use new marketing stra
2020 was quite a particular year for marketing and in particular, creative marketing strategies. On one hand, many businesses have limited their budget and expenses due to economic uncertainties, and on the other hand, with the health crisis, it is not so easy to know how to bounce back and adapt c
Historically, there has been a significant focus on the visual impact of a brand. However, customers do not only use sight to understand their world; they use the full five senses. The idea that marketing companies can utilise several different sensory experiences to appeal to customers opens up a w
Growing your customer base can be challenging. There are so many possible methods that it’s difficult to know where to start. Direct marketing solutions eliminate the middleman and transform the way you relate to clients. If you’d like to understand what’s involved in this approach
Marketing is a huge part of every business. Knowing more about it will be beneficial for any entrepreneur. Check out how you can use these vital facts!
For businesses to stay relevant, digital transformation is necessary. Is your business ready for it? Here’s how you can prepare your business.
Marketing is a big business, and the success of your campaigns has the ability to make or break your entire venture. In fact, studies show that the average person can now be exposed to 10,000 forms of advertisement every single day. Consequently, then, the battle to stand out from the crowd is fierc
Inbound marketing is defined by HubSpot as a business method that attracts customers by creating valuable content and experiences tailored to them. This differs from some of the more traditional marketing approaches, which tend to be outbound. With outbound marketing, you’re more in-your-face about
One of the reasons why the field of online marketing represents just as much of an art form as it does a science involves the fact that there is no such concept as “business as usual”. Thanks in part to an increasingly demanding customer base as well as a massive digital expansion, there is no [&hel
