145 articles by Anne-Gaëlle Sy
screen design

10 Essential Screen Design Tips to Upgrade Your User Experience

17 August 2021 ∙ 8 minutes of reading time

Screen design encompasses the graphic layout and design of user interfaces for a wide variety of displays. Screen design is considered a subcategory of user interface design. While the interface design provides the functionality, the screen design brings the function into an optimal form. The fields of application are manifold and are not limited to […]

By Anne-Gaëlle Sy
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Creative & Design
product tagging

Product Tagging: Your ECommerce Won’t Survive Without It

16 August 2021 ∙ 7 minutes of reading time

Tags are not only for tagging social media content in your Instagram post, Instagram stories, or Facebook posts. Your business, be it a retailer or Facebook catalog, also needs to learn how tagging products will drive your brand success. Your eCommerce website is your storefront shopping window for customers to buy your inventory. Customers need […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
marketing metrics

With the Right Marketing Metrics, Your Company Stays on Track

11 August 2021 ∙ 9 minutes of reading time

Online marketing has become an inevitable strategy since the revolution of the internet to increase the reach and success of a company regardless of its size. Marketing actions such as banners, posts, SEO, or even email marketing can now be adapted very cost-effectively to the appropriate target groups. However, to ensure that your marketing concept […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Digital & Marketing Strategy
ecommerce tips

7 Best Kept Secrets To ECommerce Exposed

11 August 2021 ∙ 7 minutes of reading time

We’ve certainly come a long way since a 72-year-old grandmother in England used her television remote to place the first online order. That simple shopping list of cornflakes, eggs, and margarine in 1984 paved the way for an online shopping industry with eCommerce sales worth 4.28 trillion USD in 2020. And as these figures are […]

By Anne-Gaëlle Sy
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Digital & Marketing Strategy
market space

Market Space – What Is It and How Can You Use It for Your Business Marketing?

10 August 2021 ∙ 6 minutes of reading time

Move over brick-and-mortar shops and storefronts. The new market space is here! You have probably been marketing your business and working to grow your online presence. During this time you have probably heard the term market space used? The term market space as it is used now is a relatively new concept that’s been made […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Digital & Marketing Strategy
customer service trends

The Latest Customer Service Trends for 2021

9 August 2021 ∙ 5 minutes of reading time

At the beginning of this year, some trends were already announced in the field of customer service. In this article, we will take a look at how realistic those predictions were and what we can expect from the rest of this year. What are the latest developments, which (former) trends can we say goodbye to […]

By Anne-Gaëlle Sy
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Marketing
ppc optimization

7 Easy Steps to Optimal PPC Optimization: Take Control of Your SEA

4 August 2021 ∙ 7 minutes of reading time

Are you struggling with PPC optimization for your business? Is your latest search engine advertising campaign not showing results? PPC or pay-per-click advertising is crucial to a business’ online presence. PPC optimization strategies remain one of the most important forms of advertising for most businesses. One of the best things about this kind of advertising […]

By Anne-Gaëlle Sy
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Marketing
copy strategy

Copy Strategy: Why and How to Create One?

4 August 2021 ∙ 6 minutes of reading time

A copy strategy is a one to two-page document that summarizes a marketing strategy. It helps guide the communication actions that a company wants to carry out. In other words, a copy strategy is a specification that allows an agency to know exactly what it must do to meet the expectations of an advertiser. In […]

By Anne-Gaëlle Sy
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Marketing
under armour marketing strategies

Under Armour Marketing Strategies in 2021: Rebuilding a Brand

3 August 2021 ∙ 5 minutes of reading time

It didn’t take much for Kevin Plank to get the idea to create one of the world’s biggest sporting apparel brands in the world. He set off on a mission to create moisture-wicking athletic apparel for amateur and professional athletes that eventually saw his brand beat out Adidas for the 2nd biggest sportswear brand in the […]

By Anne-Gaëlle Sy
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Branding
organization vs company

6 Easy Differences in the Organization vs Company Dilemma

3 August 2021 ∙ 5 minutes of reading time

Often, we interchange the words organization and company when talking about businesses and work, but really, these two words aren’t interchangeable to the point where we want to pin them against each other and explain to you the difference between organization vs company. Large organizations and successful commercial companies all started with an idea, a […]

By Anne-Gaëlle Sy
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Marketing
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