22 articles on Public Relations, written and regularly updated by the Sortlist team.
22 articles · last updated on 9 November 2026
The main goal of any enterprise is to expand globally. Yet, with that, they face the challenge of dealing with different cultures. So, cultural diversity is important for a company’s success in new markets in global PR. It affects: So, it’s crucial to understand and handle these cu
A Public Relations (PR) campaign is a strategically launched plan that, if executed effectively, improves a company or brand’s reputation, sales, and more. Yet, there’s more to PR than just launching a press release or organizing fundraisers. PR campaigns also include other functions that require so
More often than not, we run into companies that claim they don’t need to spend dollars on public relations efforts in marketing. They claim that they are fully covered with social media. Big mistake! Your marketing efforts should not be limited to Facebook, Instagram or TikTok. If you want to
Introduction For a successful public relations campaign, it’s really important to know if your efforts are working well. But how do we know this? That’s where metrics and analytics come in. They help us understand how effective our PR campaigns are so we can make them even better and sho
Do you have a new story to share or perhaps wish to get the word out for your new product? Consider a media pitch. It is the art of getting a journalist or an editor interested in your news and enticing them to cover it. This, in turn, helps you obtain the relevant media coverage. […]
Even though every B2B company has its own target market, brand identity, services and products, they all have one common goal – they wish to be considered the thought leader in their chosen market space. And to gain such exposure, most brands resort to B2B PR – Public Relations practices.
If you ever wondered if a press release is good for SEO, the short answer is yes, it is. The purpose of a press release is to generate publicity and attention about newsworthy content. Controlling a crisis isn’t the only reason a company will send out a press release. They also use it to build
Cultivating positive public perception has become inevitable in today’s competitive marketplace. If customers don’t find anything good about your company, they won’t proceed with doing business with you. In fact, you could lose more business than you make profits. And this is where PR or publi
The success of any firm boils down to attracting the right client to the business. And to do so, investing in solid marketing strategies is inevitable. Have you heard about architecture public relations? Read more to find out. Not only does marketing help in establishing a strong presence in the arc
Restaurants are one of the most popular businesses to promote and using proven public relations (PR) techniques is one of the best ways to do that. How to increase your restaurant public relation? Read more to find out. This article will explain public relations for a restaurant and 10 tips for prom
For companies that want to promote their brand and products, getting media attention, designing a press kit can be a winning strategy. Nevertheless, it is necessary to invest enough time in the creation of such a file. It is important to include as much relevant information about your company as pos
Defining a communication budget is far from easy because many factors come into play. For example, your communication budget will depend on It is therefore difficult to say exactly how much you should invest. However, what we do know is that communication is an expense item that is often neglected,
People often do the craziest things for coverage by the press. Since it’s easy in today’s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extre
You may be wondering, “Why do tech companies need PR?” and “Why does PR matter?” Companies use public relations to build their reputations with their target audience. A well-run PR campaign can send a positive message and create emotional stories that consumers relate to. So
The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise.
Public relations is all about controlling your brand’s narrative to influence behaviors and attitudes about your company goals. It is a strategy run by PR experts, and without a plan, it won’t go anywhere fast. You may be asking yourself, “How do I create a PR plan?”, “
Companies are increasingly faced with the challenge of doing profitable business under constantly changing conditions – be they social or market-related. In this context, it is crucial to remain relevant for consumers and to paint a positive picture with regard to one’s own reputation. I
Marketing with sports and in sports must be seen as a separate area in marketing. Unlike regular marketing for consumer goods, sports marketing involves a lot of emotion. No matter which sports are involved, fans are excitedly following their teams and favorite athletes on the screen or in stadiums.
Writing press releases can be stressful. Announcing new projects and changes to your own company becomes easy with time: you are comfortable with your audience and everyone is undoubtedly interested in what it is you have to announce. When the audience extends outside of the company, it can be hard
How important is a good communication plan for your company? Learn about how you can create and implement one in this comprehensive guide.
It’s necessary to prepare for worst-case scenarios in business. To do this effectively, you need to implement crisis communication strategies. Here’s how.
Entrusting your project to a communications agency does not mean giving it carte blanche over everything. It needs a common thread, rails that guide it, precise expectations. The slightest misunderstanding between the company and its communication agency can put the whole communication strategy to t
