44 articles by Gaurav Roy
9 Popular Marketing Models You Need to Know in 2021

9 Popular Marketing Models You Need to Know in 2021

6 September 2021 ∙ 8 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing models, in their simplest forms, are an expression […]

By Gaurav Roy
5.00/5(2 votes)
Digital & Marketing Strategy
marketing models

9 Popular Marketing Models You Need to Know in 2022

6 September 2021 ∙ 8 minutes of reading time

Many people tend to find marketing models intimidating. They are now one of the key drivers any marketer uses to create and evaluate how businesses and customers will interact with each other. They use it, as analytics and science remain crucial to marketing’s success. All digital marketing models, in their simplest forms, are an expression […]

By Gaurav Roy
5.00/5(1 votes)
Digital & Marketing Strategy
conversion cost

Have You Thought About Efficiency? Calculate Your Conversion Cost

1 September 2021 ∙ 5 minutes of reading time

Inventory-producing companies rely significantly on specific indicators to measure production and assess how efficiently inventory is generated and sold. Conversion costs are one of the most often used measures for this. This statistic measures the costs of converting raw resources into marketable inventories. In this post, we’ll go over what conversion costs are and try […]

By Gaurav Roy
5.00/5(1 votes)
Human Resources
Tesla SWOT Analysis

The End of Tesla? | Tesla SWOT Analysis – Finding the Faults

31 August 2021 ∙ 8 minutes of reading time

Tesla comes to mind when you think of electric, futuristic driving. Its engineers have had one aim in mind since 2003: to convince the world that electric cars are the future — and that you don’t have to sacrifice to use one. Tesla has made headlines for being the first major automaker to create all-electric […]

By Gaurav Roy
-
Digital & Marketing Strategy
market segmentation theory

Market Segmentation Theory: Unveiling the Myths of Interests

23 August 2021 ∙ 6 minutes of reading time

At its core, the market segmentation theory assumes that there is no correlation between short-term and long-term interest rates, and the interest rate for each different maturity segment is different from the other. Introduced in 1957 by John Mathew Culbertson, an American economist, the theory works on the premise that each bond securities market segment […]

By Gaurav Roy
-
Marketing
visual communication design

The ABCs Of Visual Communication Design Decoded

17 August 2021 ∙ 7 minutes of reading time

The core responsibility of visual communication design is to develop and nurture the relationship between the viewer and visuals. To create the desired impact, set design characteristics, and instilling emotional responses are among its major objectives. In a way, they design the experience of how various design elements capture a viewer’s attention first, create common […]

By Gaurav Roy
-
Creative & Design
performance coach

Understanding What Is A Performance Coach and Why You Need One

16 August 2021 ∙ 7 minutes of reading time

When it comes to your future, you don’t want to stay in one place. You have big goals that you want to achieve eagerly. But how could you make this happen? Performance coaching is a recognized process that supports you in gaining development, growth, and peak performance in your career. In this article, you will […]

By Gaurav Roy
-
Human Resources
types of audiences

Mini-Guide To Understanding the Types of Audiences For Your Business

10 August 2021 ∙ 7 minutes of reading time

Customer experience is at the heart of the purchasing process, and marketers must develop focused, tailored experiences if they want to stand out among a sea of brands and ads. Marketers can make more educated decisions regarding media, messaging, and timing when they have a thorough grasp of the types of audiences they are to […]

By Gaurav Roy
-
Marketing
competitive positioning

Competitive Positioning Strategy: How To Stand Out Without Getting Overlooked

9 August 2021 ∙ 7 minutes of reading time

As we inch forward towards reopenings, after over a year of on-and-off lockdown, one thing that every brand has learned is that competitive positioning is one of the most important aspects that will impact their sustainability in the long term. Winning your customers’ trust among the myriad of businesses offering services and products in your […]

By Gaurav Roy
-
Branding
sponsored links

Mini-Guide To Google Sponsored Links: What, How, and How Much?

27 July 2021 ∙ 7 minutes of reading time

Organic search results may no longer be working for you and your business. Many companies have turned to sponsored links to get at the top of search engine results and it is maybe time for you to do the same. Google sponsored links are an option that the world’s most popular search engine offers to […]

By Gaurav Roy
-
Marketing
close

Access our exclusive content!

email