44 articles by Gaurav Roy
Puddding Your Case Studies? Here’s What to Do

Puddding Your Case Studies? Here’s What to Do

16 November 2021 ∙ 4 minutes of reading time

Case studies are a powerful tool for turning prospects into customers. They assist in establishing your brand as a topical expert, demonstrating how your solution addressed a real-world problem for a consumer, and assisting prospects in seeing how they may have similar success with your services. But publishing them can be tricky as there are […]

By Gaurav Roy
5.00/5(1 votes)
Marketing
shopify experts directory

Is the Shopify Experts Directory Your Solution for Visibility?

15 November 2021 ∙ 4 minutes of reading time

Today, having a visually appealing and effective online business is a must. Especially in light of the ongoing epidemic, the conventional brick-and-mortar model is no longer a stable source of consistent revenue for retailers. Millions of retail businesses have already closed worldwide, with the remainder turning to the internet and marketing directories to stay afloat. […]

By Gaurav Roy
5.00/5(1 votes)
Marketing
facebook partner directory

Facebook Partner Directory: Should Your Agency Be Listed?

15 November 2021 ∙ 3 minutes of reading time

As an agency, you may be looking to be part of marketing directories online to increase your chances at visibility and leads. You may have stumbled on the Facebook Partner Directory but are unsure as to whether it is worth the investment… Several substantial improvements have been made to the Facebook Partner Directory. These changes […]

By Gaurav Roy
5.00/5(1 votes)
Marketing
Evolution Vs Revolution Explained For Organizational Growth

Evolution Vs Revolution Explained For Organizational Growth

9 November 2021 ∙ 6 minutes of reading time

Change is all around us. Evolution, or the modification and fine-tuning of the existing condition, is unavoidable, whether you’re talking about your hometown or your daily activities. The issue within the framework of the company is learning to successfully manage change – to manage change with evolution as the end objective. There are two main […]

By Gaurav Roy
5.00/5(1 votes)
Digital & Marketing Strategy
localized digital marketing

6 Easy Hacks to Localized Digital Marketing + Examples

2 November 2021 ∙ 8 minutes of reading time

In today’s ever-changing technology world, localization and globalization go hand in hand. As local businesses expand and we become more networked, localization becomes an increasingly important marketing strategy. Localization in marketing is all about aligning your brand with the target region in terms of language, values, customs, and approach towards your product/service segment in a […]

By Gaurav Roy
5.00/5(1 votes)
Digital & Marketing Strategy
analytics framework

Full Guide to Building Your Own Analytics Framework

27 October 2021 ∙ 7 minutes of reading time

We must discover a means to arrange data analysis to gain insights into today’s environment, as we grapple with the data explosion. Data and analytics frameworks are very important when we need to automate the tracking of a product’s performance. A framework provides context for measurements. It aids in the identification of a company’s core […]

By Gaurav Roy
5.00/5(1 votes)
Web Development
honest branding

Honest Branding: 7 Ways to Gain Your Clients’ Trust – Examples

26 October 2021 ∙ 7 minutes of reading time

Most people have good intuition. Good intuition means that we can identify something we it seems fishy…not right… This also holds true in the case of everything that we purchase, things that we believe in, people we choose to be with, content that we consume. In general, people love things that seem believable, honest, trustworthy. […]

By Gaurav Roy
5.00/5(1 votes)
Branding
employee spotlight template

6 Examples of an Employee Spotlight Template for You to Use

19 October 2021 ∙ 6 minutes of reading time

Fostering genuine connections amongst coworkers is one of the essential measures organizations can take to keep staff engaged. Many businesses, especially in the digital era, rely on company newsletters. And, with so many of us working remotely, it’s a great way to keep everyone up to date on what’s going on at work without having […]

By Gaurav Roy
5.00/5(1 votes)
Human Resources
virtual pop up shop

8 Examples Of Successful Virtual Pop-Up Shops

18 October 2021 ∙ 7 minutes of reading time

Pop-up stores are shops that are intended to reach and engage customers through a creative experience. Building a pop-up shop is far less expensive than opening a physical store, and it may be used to test a new concept, generate excitement around a holiday, or just raise brand recognition. Marketers devote a significant amount of […]

By Gaurav Roy
5.00/5(1 votes)
E-commerce
strategic framework

Which of These 6 Strategic Frameworks is Right For Your Business?

14 October 2021 ∙ 7 minutes of reading time

Any marketing plan must have a strategic foundation. They assist us in determining where we are, where we want to go, and what steps we need to take as a company to get there. Marketers employ a variety of strategic frameworks which we will explore in this article. What Is a Strategic Framework? A strategic […]

By Gaurav Roy
5.00/5(1 votes)
Marketing
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