44 articles by Gaurav Roy
b2b marketing funnel

Grasping the B2B Marketing Funnel: 4 Steps to Creating Your Own

12 October 2021 ∙ 7 minutes of reading time

Do you know that generating compelling content is a top content marketing problem for 54% of B2B marketers? As a result, you may not need to be concerned about being in the minority. It takes a lot of time, money, and resources to match the audience’s demands with content. That is why, to produce successful […]

By Gaurav Roy
5.00/5(1 votes)
Digital & Marketing Strategy
marketing directories

The Best and the Worst Marketing Directories For Your Agency

6 October 2021 ∙ 6 minutes of reading time

Nowadays, promoting local businesses is difficult. It’s all too easy to believe that no one will discover your business or agency in the local search results, whether it’s due to oversaturation or sophisticated search engine algorithms. If you’re a genuine marketing firm, you’ll want to develop a presence on numerous marketing directories to boost exposure, […]

By Gaurav Roy
5.00/5(2 votes)
Marketing
peso model

PESO Model: What It Can Bring to Marketing and PR

5 October 2021 ∙ 7 minutes of reading time

The PESO marketing model is an excellent method to organize your ideas and efforts so that all areas of marketing are addressed. Even though this model originated in the field of public relations, it may be an invaluable tool for all marketers, regardless of their marketing experience or expertise. What Is The PESO Model? PESO […]

By Gaurav Roy
5.00/5(1 votes)
Digital & Marketing Strategy
restaurant advertisement examples

10 Drool-Worthy Restaurant Advertisement Examples to Follow

4 October 2021 ∙ 8 minutes of reading time

Your restaurant’s advertising mix will be determined by your company objectives. Whether you’re just starting, want to rebrand, or want to establish yourself as the go-to spot for a specific sort of cuisine, a strong marketing campaign may help you achieve your goals. Restaurant advertising has always attempted to arouse the senses by emphasizing the […]

By Gaurav Roy
5.00/5(1 votes)
Advertising & Display
Ringelmann effect

Tug On The Ringelmann Effect To Start Acing Your Productivity

29 September 2021 ∙ 8 minutes of reading time

A man named Max Ringelmann observed something unusual in people around 1913. Ringelmann, a French agricultural engineer, grabbed a rope and had people tug on it individually. Then he invited a group of those same folks to tug on the rope. He noticed that when people pulled in a group, they exerted less effort than […]

By Gaurav Roy
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Human Resources
marketing ploy

Marketing Ploy: See If You Can Spot Them in These 8 Examples

28 September 2021 ∙ 8 minutes of reading time

Today’s customers are increasingly turning like the protagonist of The Truman Show. Every day, individuals are observed by a swarm of marketers who analyze their purchasing habits to devise even more devious and complex marketing tactics. Business marketers employ a range of strategies and initiatives to communicate with customers and increase sales and brand exposure. […]

By Gaurav Roy
5.00/5(1 votes)
Digital & Marketing Strategy
drop servicing

Drop Servicing: Get in On the Gig Economy

20 September 2021 ∙ 6 minutes of reading time

If you are an online entrepreneur, you must have definitely heard about drop shipping, but there’s something more that can help you make money without doing the work yourself- drop servicing.  Yes, that’s exactly what you would have guessed- an online business model where you act as a mediator (to sell services) by selecting a […]

By Gaurav Roy
5.00/5(1 votes)
Digital & Marketing Strategy
sales enablement content

How to Create Lead Converting Sales Enablement Content

14 September 2021 ∙ 5 minutes of reading time

Over a period of time, as the markets flooded with new entrants and bigger corporations started emerging, it was understood that one needs to create valuable content for the entire sales funnel instead of focusing on a few phases like discovery and engagement. Among all phases, the decision-making process is among the most crucial parts […]

By Gaurav Roy
5.00/5(1 votes)
Content Marketing
digital analytics

Digital Analytics In Marketing: Using Data to Map Out Customer Journeys

13 September 2021 ∙ 6 minutes of reading time

Not putting enough effort is not the reason why people fail at digital marketing; not gauging them in a timely and effective manner is. It is a known fact that a prospect consumes your content multiple times before they get involved with your brand and make a Google search to go through your business.  But […]

By Gaurav Roy
5.00/5(1 votes)
Digital & Marketing Strategy
advertising photography

Why Advertising Photography Is the Future of Any Marketing Strategy

13 September 2021 ∙ 7 minutes of reading time

When it comes to advertising photography, little attention is paid to the actual technicalities, and this leaves a lot of room for substandard work. Hiring a commercial photographer doesn’t make much sense to an average SMB, but they do wonder why their marketing material isn’t up to the mark when it is compared with premium […]

By Gaurav Roy
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Advertising & Display
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