44 articles by Gaurav Roy
revenue operations

A-Z Guide to Getting Started With Revenue Operations (RevOps)

26 July 2021 ∙ 7 minutes of reading time

As digital user experience evolves, the need for different departments to share information has grown; revenue operations (RevOps) is the best strategy to bring them together and more accurately measure the return on investment (ROI).  The RevOps team can act as the central hub for user information for your company, with a focus on user […]

By Gaurav Roy
5.00/5(1 votes)
Marketing
phygital

Phygital: Blending Physical And Digital Worlds

20 July 2021 ∙ 7 minutes of reading time

We are all used to buying products either from a brick-and-mortar store or from eCommerce websites. But with the pandemic COVID-19, unavoidable changes have taken place in the way we shop, which is also the reason behind the steep increase in online shopping. However, customers still crave the in-person shopping experience, and we are likely […]

By Gaurav Roy
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Digital & Marketing Strategy
digital communication

A Deep Dive Into Digital Communication [2021 Edition]

19 July 2021 ∙ 8 minutes of reading time

Let us guess the device that you are using currently to read this article. It’s most probably a digital screen. Zoom in, and you will soon bump into molecules and then into atoms. There are electrons and neutrons, which is again a group of three quarks.  Next, you will find tiny energy filaments that vibrate […]

By Gaurav Roy
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Digital & Marketing Strategy
value creation

How to Leverage Branding & Graphic Designing for Value Creation?

12 July 2021 ∙ 8 minutes of reading time

Branding is something that your business needs to grab your ideal customer’s attention and enables value creation through attention, engagement, and experiences. As far as graphic designing is concerned, value creation revolves around the perception created out of aesthetics. It transforms your first-time buyers into lifetime loyal customers and even turns the audience into brand […]

By Gaurav Roy
5.00/5(2 votes)
Branding
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