145 articles by Anne-Gaëlle Sy
pinterest keyword research

Using Pinterest Keyword Research, SEO, and Advertising to Boost Your Pinterest Followers

11 June 2021 ∙ 13 minutes of reading time

Whether you use Pinterest for personal use or for a business, optimising your keyword research, SEO, and investing in Pinterest Ads is the best approach to increase your followers and therefore, outreach and sales.  With over 416 million visitors per month, every Pin not only has a great potential to boost your brand but also […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Marketing
co branding examples

Co-Branding : 7 Successful Examples to Inspire Your Next Co-Branding Campaign

8 June 2021 ∙ 6 minutes of reading time

You may have always admired the way a company other than your own creates their advertisements, or maybe you have noticed that a brand whose product you like is missing something your company could offer them.  It doesn’t necessarily have to be so…you could start a co-branding campaign and create a win-win marketing strategy. Let’s […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Branding
importance of graphic design

The Importance of Graphic Design — The Crucial Link in Your Marketing Strategy

7 June 2021 ∙ 6 minutes of reading time

Graphic design can be considered a form of modern art and can breathe fresh life into your digital marketing campaigns. The importance of graphic design doesn’t stop after adding an element of beauty to your advertising. It’s an essential part of creating brand awareness and helping potential clients make buying decisions. The way you present […]

By Anne-Gaëlle Sy
-
Creative & Design
advertising online

5 Benefits of Advertising Online and How To Incorporate Them into Your Digital Marketing Strategy

1 June 2021 ∙ 7 minutes of reading time

The growth of the world wide web has changed the way that businesses advertise. Digital marketing makes it easier to reach your target audience and create engagement with potential customers. It’s essential that you get your website at the top of search results on any search engine. If you don’t appear on the first page, […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Marketing
netflix marketing strategy

Netflix’s Nearly Flawless Marketing Strategy – How Can You Apply It?

31 May 2021 ∙ 7 minutes of reading time

Before we were all pulled into the Netflix marketing strategy we all know, the company was founded in 1997 as a DVD rental service where you could order a movie to watch at home and receive it through the mail. The company could easily have gone the same way as competitors like Blockbuster, but the […]

By Anne-Gaëlle Sy
-
Digital & Marketing Strategy
Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

Social Tools: Our Last Resort to Keep a Semblance of Social Life and Leisure? Yes According to 78% Of Millennials and 33% Of Boomers | 2021 Survey

31 May 2021 ∙ 11 minutes of reading time

Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape through digital […]

By Anne-Gaëlle Sy
-
Marketing
issue management

How to Use the Right Form of Issue Management to Avoid a Crisis

24 May 2021 ∙ 6 minutes of reading time

An issue is a cause that can disrupt your project for any number of reasons, preventing the project from continuing to achieve the intended result. This can happen at any time and to anyone and this is where issue management comes in. It helps you prepare for situations you do not expect and teaches you […]

By Anne-Gaëlle Sy
-
Human Resources
marketing plan cost

How to Define Your Marketing Plan Cost: 5 Essential Steps

24 May 2021 ∙ 7 minutes of reading time

Defining your marketing plan cost or budget is essential. Every company should take the time to think about it as a part of their marketing strategy. But creating a marketing plan cost depends on many elements and it is difficult to define it precisely. In this article, we give you all our tips for building […]

By Anne-Gaëlle Sy
5.00/5(1 votes)
Digital & Marketing Strategy
Omnichannel vs Multichannel Marketing: Which is Best?

Omnichannel vs Multichannel Marketing: Which is Best?

17 May 2021 ∙ 6 minutes of reading time

When deciding on the right marketing strategy for your business, it’s essential to be informed. This strategy will influence your customer engagement, use your email marketing, and various other factors. With the world changing at a rapid pace, your marketing should cover multiple significant areas. Online shopping could replace retail stores, and your team should […]

By Anne-Gaëlle Sy
-
Digital & Marketing Strategy
Visual Designers vs. Graphic Designers: Everything You Need to Know

Visual Designers vs. Graphic Designers: Everything You Need to Know

17 May 2021 ∙ 6 minutes of reading time

In many ways, a graphic designer and a visual designer sound like they have the same job. Some businesses may even use the titles interchangeably. However, while there are many similarities, these two careers are also vastly different. Visual designers and graphic designers do very jobs. If you’re interested in joining one of these careers, […]

By Anne-Gaëlle Sy
-
Creative & Design
close

Access our exclusive content!

email