17 May 2021 ∙ 8 minutes of reading time
The first ad display was shown on the internet in 1994. Since then, these media ads have come a long way, not only in how they’re placed but also in their ad formats and exposure that they receive. If you’ve ever browsed the Internet, especially sites like Facebook, you’ll be familiar with these kinds of […]
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17 May 2021 ∙ 4 minutes of reading time
If you are looking to define your company’s branding strategy, or even build a brand for a project, it is important to understand this: The value of a brand lies primarily in the way it is perceived by its target audience. For this reason, it is essential that you always listen carefully to your customers, […]
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11 May 2021 ∙ 9 minutes of reading time
Chatbots are software applications that use programmed or AI-generated responses to interact with and help users. They’re quickly rising in popularity, with many businesses adopting the technology to optimise their processes and enhance their customers’ experiences. Are you planning to build a chatbot? While there are significant benefits to doing so, there are a few […]
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11 May 2021 ∙ 6 minutes of reading time
Microsoft Advertising promises that you can reach 7,5 million people when signing up. It seems easy, and signing up is free. Pay-per-click advertising has been around for a long time and is a successful marketing method for many businesses, but is Microsoft Advertising the best option for your business? Let’s find out. History of Microsoft […]
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10 May 2021 ∙ 12 minutes of reading time
Do you have an idea for a brand and are you planning on becoming an entrepreneur? One of the challenges you will face is creating and choosing a brand name. Choosing a brand name can be complex and time-consuming. In this article, we share with you the secrets to having an original and striking name […]
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4 May 2021 ∙ 7 minutes of reading time
Customer lifecycle marketing is a rapidly growing concept in the marketing world that generates goodwill, and, when executed properly, continues the customer journey until the customer becomes a firm supporter of a business or a service. It aims to turn prospects into customers and customers into brand advocates – and thus turning the sales funnel […]
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3 May 2021 ∙ 7 minutes of reading time
To succeed on YouTube, optimising your videos for search engine optimisation is a must. Optimising and adding tags to your YouTube videos will help them appear high in search results. With several billion views daily, YouTube is the place to be to reach more people. To rank your videos at the top of the results […]
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3 May 2021 ∙ 9 minutes of reading time
The power of influencers in modern-day marketing, cannot be denied. Influencers are quickly becoming a force to be reckoned with. Their opinions can make or break entire businesses especially if the market is millennials. So we know the importance of influencers, but what differentiates Instagram influencers from influencers on other platforms? Instagram is where followers […]
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26 April 2021 ∙ 5 minutes of reading time
As technology continues to reach new frontiers, we’re finding better ways to make our lives easier. One of the most exciting and progressive fields to study in tech is AI development and becoming an AI developer. If the thought of programming a machine to perform complex tasks excites you, a career in artificial intelligence may […]
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26 April 2021 ∙ 7 minutes of reading time
The media industry is powered by creativity and justified by the consumer demand for entertainment. There are sub-industries within, that range from artistic to technical. The scene is dynamic and varied. While the term ‘media’ may cover many aspects, we generally think of it as screenplay, music, and news productions. These are the prominent bastions […]
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