Technology has made the world a more connected place. Brands are taking advantage of this, and the many different tools available, to expand their reach and attract new markets. But to make this work, you need to first understand what localization in marketing is all about. Marketing efforts to a Lo
A brand kit is a collection of assets used to create a consistent look and feel for your brand. The idea is that you put together all the pieces you need in one place so that it’s easy to update and refresh them as and when needed. A brand kit can contain anything from logo […]
How does it feel when a website or a page interacts with you on an individual level? Let’s say you visited a page, and the first thing that pops up is a greeting with your name. Or Facebook display ads that specifically target your recent browsing history. It’s like, wow! I have been look
When companies launch a new product, a wide range of aspects have to be taken into account. Starting with the product, it goes on to the appearance to the target group, and finally to the brand identity. The umbrella branding strategy encompasses all this—and more. Key Takeaways Umbrella Branding Si
Whenever we hear the terms “implementing marketing automation” (or email marketing), conjure up images of the Autobots handling all of our marketing pop our heads! Wouldn’t that be really great? Perfect marketing automation workflows without any human intervention are the dream of every
Tl;dr: Gen Z expects to get 19% more than what companies are ready to offer. The Great Resignation is upon us, and in 2022 it’s one of the big concerns for companies. Beyoncé called it; her newly released song “Break My Soul” seems to be the anthem of a whole generation—namely, Gen Z—posting their r
Let’s take a scenario. A customer DMs your business on Instagram. Two hours later, they haven’t received a response. What happens next? According to Sprout Social: 35% of them will message a competitor 35% will not complete a purchase 33% will share their negative experience
According to Cisco, consumer internet traffic has increased 15 times since 2017. Companies that aren’t launching corporate videos online are missing out on opportunities to attract a large number of online consumers. So, how do you create a great corporate video production that fulfils your bu
Which advertisers and industries spend the most on Meta adverts? In 2019, Facebook reportedly made $69.7 billion in advertising revenue while companies are investing between 10-20% of their innovation budget in the Metaverse, there is no denying that Meta is brimming with advertisements today. From
Understanding the best practices for content strategy is a key element for the success of your digital marketing strategy. Whether it’s to gain visibility and awareness, reach your target audience, generate leads, or optimize your conversions and increase sales: having a good content strategy
Our survey shows that most users report a positive experience after following influencer advice. Still, not many seem willing to switch from traditional experts. Sortlist surveyed 1,000 users who followed health and nutrition influencers, and users who follow finance and wealth influencers. The
We must be optimistic about the future because it’s a self-fulfilling prophecy. If we’re creative and ambitious, intelligent machines will liberate us and be as profound a boon to our prosperity as electricity. If we’re fearful, and fail to press ahead, we could be overwhelmed by automation and ineq
