38 articles on Sortlist Insights, written and regularly updated by the Sortlist team.
38 articles · last updated on 9 November 2026
Advertising is the major form of communication between a company and its potential consumers and advertisements have the main goal of informing or influencing their viewers. So what happens when you have too many UK ad complaints? Gaining and holding the attention of consumers is never straightforwa
Tl;dr: Gen Z expects to get 19% more than what companies are ready to offer. The Great Resignation is upon us, and in 2022 it’s one of the big concerns for companies. Beyoncé called it; her newly released song “Break My Soul” seems to be the anthem of a whole generation—namely, Gen Z—posting their r
Let’s take a scenario. A customer DMs your business on Instagram. Two hours later, they haven’t received a response. What happens next? According to Sprout Social: 35% of them will message a competitor 35% will not complete a purchase 33% will share their negative experience
Which advertisers and industries spend the most on Meta adverts? In 2019, Facebook reportedly made $69.7 billion in advertising revenue while companies are investing between 10-20% of their innovation budget in the Metaverse, there is no denying that Meta is brimming with advertisements today. From
Our survey shows that most users report a positive experience after following influencer advice. Still, not many seem willing to switch from traditional experts. Sortlist surveyed 1,000 users who followed health and nutrition influencers, and users who follow finance and wealth influencers. The
It’s 2022, and the world is slowly going back to a sense of normalcy. Among the most affected by the pandemic are small- and medium-sized businesses (SMBs), whose marketing budgets are still reeling from the effects of Covid-19 and put a halt to their digital acceleration. During the pandemic we ana
TL;DR: Users don’t trust the metaverse enough to consider it beyond an entertainment platform. Long an idea reserved to science fiction writers, the metaverse has now come to take the tech and business world by storm. At Sortlist we are used to managing an endless supply of data that explain the tre
In the past 3 years, how many times have you seen an Instagram post of a person either on a yacht, jet ski, or skydiving in Dubai with a hashtag that alludes to #livingmybestlife? Have you ever wondered why everyone in the UAE seems to be partying all the time, and you have a sensation [&helli
Back in 1999, “The Matrix” brought to life the image of what an alternate digital world could look like: taking flight, jumping over buildings, and dodging bullets. Without question, in 1999 it seemed like a thing of the future. In 2022, it seems like a thing of the past. The board was set even befo
The number one rule for every business is to define your target audience before anything else. This is already challenging enough, but having an international venture targeting different markets in different countries, makes this endeavor ten times more complicated. Understanding the different
Creative work is in higher demand now than ever before, with the growth in online connectivity and the digital world. Sortlist reveals the best cities and towns in the UK for digital creatives, the best countries for creative industries, and the most in-demand digital agencies of 2021. The dem
Hiring a marketing agency can be one of the highest ROI decisions or costly mistakes that your business can make. Choosing the right agency can result in high ROI for your marketing campaigns and many new customers. In contrast, outsourcing marketing to the wrong agency can lead to thousands of doll
Hiring a marketing agency can be one of the highest ROI decisions or costly mistakes that your business can make. Choosing the right agency can result in high ROI for your marketing campaigns and many new customers. In contrast, outsourcing marketing to the wrong agency can lead to thousands of doll
The Celebrities and Brands With the Most Fake Followers Bots or fake followers on Instagram are an issue and can cause a problem with commercial value and accurate representation. Social following can have a huge monetary value to celebrities and brands, who now employ top social media agencies to m
You’ve probably heard of Black Lives Matter, #metoo, Free Palestine, StopAsianHate, Strike for Climate, LGBTQ+… These are some of the biggest social movements in the world that have marked the last decade. Both socially and economically. Many studies have shown the importance of movement
Running and growing an agency is hard. You start by doing what you love – helping clients with their challenges – but you quickly end up having to fight fires in many places: HR, finance, legal, hiring, and staffing. Why is it important to give agencies visibility? More people on the tea
Running and growing an agency is hard. You start by doing what you love – helping clients with their challenges – but you quickly end up having to fight fires in many places: HR, finance, legal, hiring, and staffing. More people on the team also means more salaries to pay, which means a
Today, we announced our latest fundraising, raising €11 million. You can read the full press release to know more about it. But here, we want to talk to you about the future of the B2B marketplace and the importance of the human and digital relationship for the customer: two topics close
Hello, I’m AI and I’ll be your guide today. Let’s look at content creation through the lens of artificial intelligence. AI is making an impact on everything from health care to financial services to entertainment, and that includes content creation for websites and social med
It’s the age-old question that has endured ever since the creation of the internet: are you a cat person or a dog person? Or do you love both cats and dogs? For brands, the issue may be more than a matter of preference. It turns out that, as cats and dogs have grown in popularity […]
It’s not just humans that get themselves ready for the summer. Marketing investments also pack in the work before the months of July and August where they relax, make the most of the hard work done, and get ready for the new quarters ahead. Find out what the future of marketing has to offer! I
The moment has finally arrived… After an exciting battle, the winners of The Sortlist Awards 2021 have been announced! The jury, consisting of our qualified Sortlist team, carefully reviewed the entries of the nominees and selected a winner per category. Read the article, to discover lucky w
Sortlist recently published a 2021 Marketing Survey on budgets, trends, and inspiration for SMBs. We asked almost 500 owners and general managers of small and medium-sized businesses across five European countries for their marketing strategies in 2021. Our goal in this article is to eva
Sam is a 29-year-old millennial. With his phone glued to his hand, he consumes content to entertain himself: videos, podcasts, and swiping are part of his day-to-day life… a daily life that has changed in the last year or so. Sam, along with ¾ of Gen Z and millennials, has found an escape thro
In 2020, we started working remotely, and we had a lot more time on our hands. With these changes, some of us decided it was the right time to gain a better insight into some topics with online courses. At Sortlist, we decided to ask 500 CEOs, managers, and team leaders of small and medium-siz
Sortlist has published several articles on how the COVID-19 pandemic is impacting the marketing sector based on our own industry data. But this time we decided to turn things. We asked almost 500 owners and general managers of small and medium-sized businesses (SMB or SMBs) across Europe what change
For years we have heard that the future of business is working remotely. We are in 2021, and this has already become our reality. For a year now, we have all been working in different offices, shared working spaces, cafes, at home, or even sheds in the backyard. Due to COVID-19, things may have ac
More than 1200 listeners in 4 months and 19 episodes: that’s where our podcast Beyond Marketing currently stands. All those episodes are rich in content and it’s time for a rewind. In this article, I’ll sum up the 10 key learnings to remember from the marketing experts I interviewed in 2020. Keep a
Briefing an agency can be daunting. What should you even start with? If you’re reading this blog post, chances are you’re considering hiring an agency for a marketing campaign or outsourcing a project. In this article, we’ll walk you through the different steps and we’ll cover everything
Since the outbreak of the pandemic, we’ve published several updates on the impacts of the ongoing health crisis based on our own industry data. This time, we decided to turn things around. We asked almost 500 owners and general managers of small and medium businesses (SMB) across Europe how the pand
Looking for the right marketing agency but are there too many fish in the sea to choose from? Google is filled with endless opportunities but it requires effort and patience to find the right match for your project. This makes it extremely difficult to figure out what agency is the best one for your
Finding an agency is hard, choosing the right one is even harder. If you’re reading this article, then it means you have a potential agency you want to work with, but you’re not sure if it’s the right pick. This article will help you make your decision: we created a tool to help yo
In spring 2020, Sortlist published its first Marketing Barometer on the impact of the Covid-19 pandemic on the industry. Measures such as contact and travel restrictions had left serious traces in just a few days and weeks. Some industries experienced a severe blow, others were suddenly more in dema
With the health crisis we are experiencing today, the importance of digitalization is constantly coming back on the table. Everybody talks about e-commerce, digital strategies, and everybody explains that you have to be able to reach your customers through the Internet. Find how the SMB website cate
In January 2020, Sortlist released its first marketing barometer, and the conclusion was striking: marketing has changed more in 2019 than in the previous 50 years. The evolution of this field, which is mainly characterized by increasing complexity and specialization of tasks, is only accelerating.
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the [
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt the [
COVID-19 is hitting Europe since March 2020, and it didn’t take very long for the effects to be seen. No industry has really been spared, and marketing is no exception. Just in a couple of weeks, we were able to see a large number of evolutions happening in the marketing landscape, and we felt
