14 February 2022 ∙ 10 minutes of reading time
For companies that want to promote their brand and products, getting media attention, designing a press kit can be a winning strategy. Nevertheless, it is necessary to invest enough time in the creation of such a file. It is important to include as much relevant information about your company as possible, in order to attract […]
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8 February 2022 ∙ 10 minutes of reading time
If you want to develop your brand’s presence on social networks, you will need to create a company page on LinkedIn. This is a channel that can help you achieve several goals and will largely complement your personal profile. In this article, we explain why LinkedIn is interesting, and share the 5 steps to follow […]
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24 January 2022 ∙ 4 minutes of reading time
When you want to work with an agency, they usually make a business pitch. Most of the time, these pitches focus on the agency’s functional capabilities. These include: Its size Its skills Its expertise The projects it has already completed That said, before choosing an agency, it is necessary to go beyond its functional capabilities. […]
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18 November 2021 ∙ 7 minutes of reading time
Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential. In this article, we take several examples to help you design your branding guidelines. We can also put you in touch with the best branding agencies. […]
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17 November 2021 ∙ 4 minutes of reading time
As a client, you face a dilemma when it comes to getting help from an outside provider. Agency vs freelancer? Indeed, this is a question we hear very often and it is impossible to give you a ready-made answer. The choice of one or the other will depend on your needs. There is no right […]
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26 October 2021 ∙ 6 minutes of reading time
The market for mobile applications is huge: 188.9 billion dollars in 2020. This figure shows the interest that professionals have for the creation of a mobile application. Indeed, we can see that more and more companies are planning to develop a mobile application. However, as for social networks or the creation of a website, the […]
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25 October 2021 ∙ 4 minutes of reading time
Defining a communication budget is far from easy because many factors come into play. For example, your communication budget will depend on The total budget of your company The channels you will use to reach your audience (Facebook Ads will be cheaper than TV ads) The type of content you need to create (a blog […]
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9 September 2021 ∙ 12 minutes of reading time
The first impression people will have of your brand will be based on its visual identity. We don’t always realize it, but the choices you make when creating your visual identity and branding will have an impact on how you are perceived. According to this study, 77% of people consider brands that use yellow to […]
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2 February 2021 ∙ 10 minutes of reading time
More than 1200 listeners in 4 months and 19 episodes: that’s where our podcast Beyond Marketing currently stands. All those episodes are rich in content and it’s time for a rewind. In this article, I’ll sum up the 10 key learnings to remember from the marketing experts I interviewed in 2020. Keep an eye on […]
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16 December 2020 ∙ 6 minutes of reading time
Briefing an agency can be daunting. What should you even start with? If you’re reading this blog post, chances are you’re considering hiring an agency for a marketing campaign or outsourcing a project. In this article, we’ll walk you through the different steps and we’ll cover everything you should know before briefing an agency. This […]
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