1 February 2022 ∙ 7 minutes of reading time
Perhaps you’ve noticed in movies or TV series that certain cars are always used, coffee-to-go always comes in a cup from a well-known coffee shop brand, or James Bond wears a flashy watch on his wrist. With cleverly staged seconds in the film industry or YouTube marketing, you can introduce your products to a large […]
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26 January 2022 ∙ 10 minutes of reading time
The number one rule for every business is to define your target audience before anything else. This is already challenging enough, but having an international venture targeting different markets in different countries, makes this endeavor ten times more complicated. Understanding the different needs and the influence different cultures have on consumer behavior is crucial for […]
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11 January 2022 ∙ 6 minutes of reading time
There are websites for everything and everyone these days. The internet presence has become one of the most important marketing tools for companies, but also private persons tell about travels, about their hobbies etc. on their own website. The creation and programming of a homepage needs knowledge and know-how. This is where the website creation […]
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11 January 2022 ∙ 6 minutes of reading time
Communication between companies and customers is one of the crucial key points that can increase the success of products immensely. People have always left messages via images and symbols. Colors and shapes have certain effects. Nowadays, graphic design has become one of the most important pillars in all communication channels. It doesn’t matter if it […]
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10 January 2022 ∙ 6 minutes of reading time
For companies, the right corporate branding is indispensable these days. When customers or business partners visit a company’s website, it is important that its content is convincing, appealing and subconsciously evokes emotions from start to finish. This is exactly what branding is responsible for. Now, not every company is able to design its own corporate […]
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22 December 2021 ∙ 5 minutes of reading time
In the age of digitalization, marketing is more complex than ever. From conceptual development to social media campaigns, to SEO optimization – there are numerous aspects that want to be considered if you want to set up and market your company successfully. Due to the scope of the task and also in order to access […]
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15 December 2021 ∙ 7 minutes of reading time
Finding one’s way through the maze of opinions is more difficult today than ever before. This is mainly due to the almost infinite amount of accessible information and the increasing number of people who publicly share their knowledge and views. Some of these are called key opinion leaders. The areas in which they do this […]
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7 September 2021 ∙ 6 minutes of reading time
If you know what is going on inside your customers’ minds, what their wishes, problems, and needs are, this is the key to your company’s success. With this information, you can offer products and services that are precisely tailored to your customers’ needs and thus create long-term brand loyalty among satisfied consumers. This is exactly […]
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