Innovative branding is a way to help your business stand out from the competition. Businesses can be innovative by using new products, new ideas, new messages, and new designs. If you can create something different from what everyone else is doing, then it will help you stand out. A great exam
As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]
As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]
As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]
As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]
As September was coming to a close, we went through a rebranding process. It was months of hard work, back and forth. And with the new brand all we got was this new logo? A couple of new colours? Nope. Companies grow, and when they do, more often than not they change to meet the […]
The contemporary workplace is becoming more difficult and demanding. As a result, most people today suffer some type of work-related stress. Many people strive to increase their resilience and health to excel at work. Understanding the sort of stress that someone is facing is the most effectiv
Mobile devices have turned digital advancements upside down. However, the brands that are ready to adapt to the trends will always remain on the top. In recent years, the mobile industry has evolved rapidly and become a significant part of our lives. With the incredible growth of mobile marketing tr
Modern technology is transforming the way businesses are interacting with customers and the traditional offering of branded content is not making the cut anymore. Retailers are now under pressure to build an immersive experience for the tech-savvy millennial and Gen Z shoppers. However, it mus
Branding guidelines are the visual identity communicated by a brand. Logos, colors, typography, images and iconography, website, packaging, etc. A meticulous work that can take time but is essential. In this article, we take several examples to help you design your branding guidelines. We can also p
As a client, you face a dilemma when it comes to getting help from an outside provider. Agency vs freelancer? Indeed, this is a question we hear very often and it is impossible to give you a ready-made answer. The choice of one or the other will depend on your needs. There is no right […]
Brand awareness is not an easy metric to measure, but there are many reasons why it’s essential to measure and track it. It’s the percentage of people aware of your brand. It’s measured by conducting a brand awareness survey to determine how many are aware of its products or services or have h
