In recent years, artificial intelligence (AI) has emerged from the shadows of technological novelty to take centre stage as a transformative force in sales. No longer a mere buzzword, AI is redefining the way businesses approach sales, offering a powerful toolkit for enhancing efficiency, driving cu
With a more than 1.5 billion user base, TikTok is, by far, the most popular social media platform. No wonder why every other business owner is interested in leveraging it to meet explosive growth. But, using TikTok for brand discoverability, profit, and growth isn’t as simple as it might appear. Hav
As a savvy marketer, we are sure you must have come across the term native advertising multiple times. In fact, you might also recall industry experts defining native advertising as one of the most immersive advertising experiences. But have you ever wondered what it is? Are you interested to know w
Here’s our front-row seat experience at BrightonSEO 2023! At this incredible event, Sortlist had the pleasure of learning from the industry’s top experts on the hottest topics in digital marketing, including GA4, ChatGPT, SEO, content, and more. But that’s not all! We were thrilled
Even though podcasts have been around for over a decade now, it is only recently that podcasting has gained an astronomical amount of popularity. With almost half a billion listeners, podcasting has now become a preferred form of media consumption. As a result, podcast advertising is on the ris
Video marketing is an essential component of any successful social media strategy. With the constantly rising popularity of video-based content on platforms like YouTube, Instagram, and Facebook, it’s no surprise that many brands are leveraging this powerful tool to reach their target audience
The subscription business model refers to a recurring marketing strategy designed to retain long-term customers while attracting new ones. As per the subscription business model, the customers pay a fixed fee on a weekly, monthly, quarterly or yearly basis to subscription businesses in exchange for
When compared with most of the well-known social media applications, Instagram is quite new. But for a huge crowd of millennials, Instagram has been around forever. No wonder it has emerged as a veritable influencer marketing hub. Since its launch in 2010, Instagram has undergone major facelifts in
The term “Dark Social,” was first coined by Alexis Madrigal – a former deputy editor of The Atlantic, in an article. The article clearly suggests that Dark Social is a vast trove of social traffic that is invisible to most of the analytics programs available in the market. In layman’s terms, dark so
Love it or loathe it, social media has become an integral part of many people’s life. There are more than 4.67 billion social media users, which equates to 59.4% of the global population. How to become a successful social media content creator in today’s digital space? As a newbie influen
Predictive analytics is a type of advanced analytics that forecasts future events, outcomes and overall behaviour. It employs statistical techniques, including sophisticated predictive modelling and machine learning algorithms, to scrutinise both historical data and current data. It also gauges the
Even though every B2B company has its own target market, brand identity, services and products, they all have one common goal – they wish to be considered the thought leader in their chosen market space. And to gain such exposure, most brands resort to B2B PR – Public Relations practices.
