In this guide, you’ll discover different ways to gain followers on Pinterest. The main purpose of this is to build credibility and authority in your niche, boost website traffic, and increase email subscribers. Other benefits include free marketing for your business and therefore more money flow.
Reform and Transform
By adding branded keywords that are associated with your company, to your user account name can make it easier for Pinners to find you and eventually become followers on social media. As well as using those keywords for your boards and pins. Using autosuggestions from the search tab is a great way to find the top keywords that people use. You’ll start popping up on search results if you use the keywords well.
Pin Activity
You have to start engaging and being active on the platform. This includes trying to beat the algorithm by manually pinning every day at the right times. You’ll need to use Tailwind, which is a scheduling tool and an all-in-one marketing kit for Pinterest. This tool analyses your pin activity and allows you to see when your pins get the most repins and likes throughout the day.
It also lets you:
- Schedule your pins for the best times
- Upload your images fast and efficiently
- Analyze and measure the performance of your pins
- Collaborate with community members
- Reach new audiences
Re-pinning
By going to the ‘Explore’ and ‘Trending’ pages you can easily repin your pins to your own boards. This really comes in handy while you generate more Pinterest followers because you’re refreshing your content that’s buried under old posts. For your retail business, this can help customers see a product again that they may have wanted to purchase and can now.
Pinning other peoples pins manually and following relevant boards from your feed are also two easy and simple tasks to do every day to get more Pinterest followers.
Group Boards to get more Pinterest Followers
You can either join boards or create your own,. Successful group boards contain thousands of followers and contributors making this a smart way to post your pins to a large audience within a short period of time. There are so many different groups and topics, that you’re bound to find suitable ones which you can on Pinterest Group Boards World. This is where the platform lists dozens of groups for topics ranging from DIY deep hair conditioner to positive affirmations and Hindu meditation.
Strategic Following
A sneaky way to get more Pinterest followers is to find your competition. You can find people that have the same target audiences as you by searching for related terms. For instance, if you sell homemade clothes; you’ll search for words associated with that, like fabric or T-shirt patterns.
Once you’ve found your competitors, you can start following all their Pinterest followers. As you post your content and keep up with your daily tasks on how to get more followers on Pinterest, you may start to get noticed and gain followers on Pinterest. You may even get people to follow you back and view your Pinterest boards and profile.
Keywords and Hashtags
Keywords are the source to helping people find exactly what it is they’re looking for. By using the Pinterest search bar, you can keep track of the top keywords for your category. For example, if you design, make, and sell clothes, you could search for inspiration and look for “homemade dresses”.
However, we as humans love intricate details especially when we are looking through posts and pins and boards on Pinterest. There is just an amazing amount of contributors and users that it’s producing a mass amount of diverse ideas and content. So adding in an extra word or two to your main keyword that is directly associated with your account narrows the search down to specifics. For instance, “homemade dresses in cotton” or “homemade dresses plus sized patterns”.
Creating descriptive and accurate names for your boards is important since boards can be optimized for searches too. Make sure you add the relevant hashtags to the board’s description and move it to the right category. You can go through the list of categories and decide what goes well with it and which list it fits with.
Sections
The new feature improves the organisation and finding of pins by grouping even more categories together within your boards. Doing this helps users identify and find what they need faster. For a wide topic like “Gardening” – you can have sections for the different types of plants and flowers.
Having all your pins and blog posts ordered professionally and neatly adds credibility to your brand and looks attractive to prospective followers.
Personalized Content
People generally follow others that they look up to and admire so by writing as though you’re directly speaking to them provides a more intimate and personal feeling. Explaining the ways your product is unique or why your services will leave customers satisfied may draw in website visitors.
To get new followers on any social media platform requires rich, original content on your profile along with a few tips on content strategy.
Rich Pins and Promoted Pins
Rich Pins
Anyone on Pinterest can take advantage of this free product that automatically syncs your website’s information to a Pin. There are three different types of Rich Pins that you can create for your business account on Pinterest, these are recipe, article, and product pins.
Recipe Rich Pins
For Pinterest users like you perhaps, who love cooking and baking, this Pin allows you to add information like; the name of your dish, serving size, cook/bake time, list of ingredients, and ratings to recipes o your website.
Article Rich Pins
These are for articles and blog posts – it lets you display the title/headline, a short description of the post/article and the author. However, pages with mostly images and barely any text aren’t considered articles or blog posts.
Product Rich Pins
A great way to advertise your business products using Pinterest and gain more followers is to use this Pin. It displays all the up-to-date availability details of your businesses goods along with the real-time prices.
Promoted Pins
Pinterest is one of the best free social media platforms to promote and market your business and gain more website visitors and website traffic. However, you can pay Pinterest to run ads for you which is one of the other ways to increase your number of followers.
Holidays: The Best Time to Post
Growing your Pinterest business account will skyrocket during the festive seasons. An excellent marketing strategy is to look out for the popular pins with keywords and hashtags. Typing the hashtag and keyword/s into the search bar will allow you to see the most frequent suggestions for those keywords. This enables you to strategically select the best combo of words that can gain you more followers on Pinterest.
You can plan holiday content with Pinterest’s Possibilities Planner – each event in the planner is inclusive of the top search terms that you can hashtag in your descriptions.
Follow and Save Button
Installing both a save and follow button makes it easier for your brand to gain exposure, add the buttons on various sites, newsletters, and on your other social media accounts where it’ll attract followers. Pinterest provides users with a widget builder so you can create a custom button to match your branding as well as a Pinterest follow button.
You can also promote your business and get followers by using the Pinterest icon as long as you remember to add the link to your Pinterest account in your social media biographies. Make sure to also add a call-to-action phrase after the icon like; ‘Find us on Pinterest’, ‘Discover more on Pinterest’, ‘Get inspired on Pinterest’.
Adding a save button to your website will make your website visitors aware of your Pinterest account. This will allow them to save images from your site on Pinterest and therefore transforming them into ambassadors of your brand.
Converting Old to New
Using a business account on Pinterest is definitely the way to go but what if you had an old user account? Well then you can convert it quickly, technically the longer you’ve had an account, the more trustworthy Pinterest deems you.
Create your own Group Board
One of the fastest ways to get more Pinterest followers is to start a group board and make it compulsory for members to follow you and your board.
Claim your Website’s Authenticity
You’ll a better understanding of what users are saving from your website by authenticating it. Doing this will also display your profile picture alongside your Pins.
Pincodes
Offline? No worries, Pincodes are designed to let people find you on Pinterest while offline. You can add your Pincode to your business cards and all other merchandise like packaging, brochures, and print ads. Scanning the code with their camera will take them directly to your Pinterest profile, board, or pin.
Finding your Target Audience
Perhaps your current Pinterest followers are people that just follow you on Pinterest because you posted one Pin that they liked. After all, Pinterest is more than just a social network – it’s a search engine for users to find inspiration and ideas for events and projects.
Pinterest also offers a tool that lets you create ads which in-turn gives you more of an idea of who may be interested in your brand. This tool automates the targeting of your audience based on the details from your Pin. Creating ads for your company grows your brand’s awareness and increases traffic to your site and Pinterest account with your boards and pins.
You can action online sales, subscriptions and sign-ups that could also increase in-store purchases. Designing your ad gives you the option of five different formats – Standard, video, shopping, carousel, and collections.
Standard Format
Showcase your content with your products in a simple vertical or square picture format.
Video Format
Add eye-catching visuals and engaging imagery to turn your story into a captivating one.
Shopping Format
The format is particularly brilliant for your products because it increases distribution by converting your product pins into advertisements.
Carousel Format
This gives users the satisfaction of swiping through multiple images on a single ad.
Collections Format
With this hybrid format, you can mix lifestyle imagery with featured products.
Ad Tools
Mobile
You have the luxury of turning organic Pins from your phone into ads in just a few easy steps.
Advertisement Manager
You can set-up custom targeting and build and edit your different campaigns.
Pinterest Partners
Working with Pinterest’s approved partners helps you measure your results and scale your ads.
Automatic Bidding Tool
You make the decisions regarding how much to spend and how long your ads must run for. You can set your own bids depending on your campaign or you can let the automatic bidding tools do it for you.
Demographics
You’ll narrow your target audience down by using information like age, gender, language, and location.
Interests
Get more Pinterest followers by finding them based on the topics that they like, like gardening. Your ads will pop up as people browse their home feed and if they use the search bar using keywords and hashtags.
Search Results
Specific search terms are targeted and will appear in related pins and search results.
Customer Lists
You can reach people who’ve engaged with your brand before by posting your customer lists.
Actalikes
With this tool, you will find people that have the same interests and behaviours as pre-existing followers.
Tracking your Performance
Optimize your ads by going into depth with the measurements reports and advanced analytics once your campaign ends.
Infographics
It’s no secret that most people react to bright colours and catchy pictures, so by crafting compelling infographics for your brand, you’re sure to gain traffic on your Pinterest page. Infographics are captivating and are a leading Pinterest marketing strategy in ways to get more followers.
These are effective because it conveys data in a visually appealing way and it stands out on feeds as well as being likely to be read over a blog post. Implementing viral infographics to your strategy on how to get more followers on Pinterest, will indeed get you Pinterest followers.
Create a Contest
This is not only exciting for all parties involved, but it also guarantees that you’ll get more Pinterest followers. Participants must follow you on Pinterest- this must be an entry requirement, this is the guarantee. Design a stunning infographic Pin that displays the details about the contest and pair it with a killer hashtag to encourage other users to participate.
However, it’s important to make sure that all the rules are transparent and follow the Pinterest’s Contest Guidelines. Also, don’t imply or suggest that Pinterest will sponsor or endorse anyone and don’t allow more than one entry per person.
Eliminate Loser Pins
Leaving your low-performing Pins on Pinterest to collect dust isn’t doing you any favours, so cleaning out your Pinterest profile should be a priority at least once a month. Besides the low-performing Pins, there are other Pins that may need deleting. Ones that are duplicated – get rid of the ones with the lowest re-pins and ones from a while back that aren’t related to your current business.
But how do you locate these loser Pins? Via your Tailwind app. You have to dive deep into the analytics of your Pins and use the Pin Inspector feature to see which ones aren’t performing well.
Branding
It’s essential to have an eye-catching profile since Pinterest is a visual search engine. You’ll get followers just by them taking a liking to the colours you used to create a board. To get followers you’ll also need to play around with your keywords. Pinterest is one of the best social media networks for catchy imagery and incredible art making it a crucial factor to have your Pinterest boards, Pins, and profile(business account) looking snazzy.
Use a professional image that shows off your brand and allows a glimpse of your personality to peep through. People are drawn to a person’s profile when their website, brand and content, all correspond and make for a well off business that deliveries quality products. This is achieved through outstanding board covers that correspond with the captivating Pinterest graphics.
A few visual effects that you can apply to your Pins from day one include:
- Using Canva to access Pinterest templates – Use tall images
- For maximum exposure, create a few Pins for each blog post
- Leave white spaces in your pictures
- Use 1-3 different fonts that compliment each other well
- Always brand your Pins with a business logo or website URL
Lastly – Test Your Pins
Everyone knows that through trial and error you can achieve your desired goal. This is a fun part of exposing your profile and sharing your content to get followers on Pinterest. This technique is used to see what resonates with your followers on Pinterest.
Start by creating between two and four Pins for one post and utilize the variations of fonts for the headlines. Now you can get creative and try different colours, images, and fonts. Give it about a week then check Tailwind to see the performance.
What about getting rid of followers….?
It might happen…you may find yourself with a few followers you would rather not associate with, or that you consider spam and think “how do I get rid of followers on Pinterest?”. Now, unfortunately, Pinterest has yet to allow its users to remove followers, however, it is possible to block them. This will stop them from viewing or interacting with your content. Simply go on to the user’s profile, click the flag, and hit ‘block’.
In Conclusion
Following these steps and taking it one at a time shall help you obtain Pinterest followers. However, you have to know why you want Pinterest followers, is it to market your business and sell items? Or is it just for the inspirational activities? Pinterest is a fantastic way to expose your company to prospective customers, but they aren’t the only social media platform to do it.
If you’re looking for an alternative to Pinterest then you can always have a look at the social media agencies at Sortlist. As an agency, Sortlist provides you with prospective clients who you message directly and then follow up with once you’ve accepted the business opportunity.
