Raúl Galera

Raúl Galera

the Chief Advocate at ReferralCandy, an app that allows eCommerce brands to set up and run customer referral programs. ReferralCandy is the leading platform in terms of referral marketing for eCommerce brands. Founded over 10 years ago, ReferralCandy has helped over 30,000 brands leverage the power of word-of-mouth and turn their customer base into their marketing team. Raúl has been leading ReferralCandy’s partnership efforts for the past five years, working alongside marketing agencies, media, and tech companies.

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Business Services

Confirmation bias refers to our tendency to recall, favor and remember information that aligns with our own values. In essence, we are more likely to support businesses or favor ads that confirm our beliefs than those which do the opposite. Recall the last time you saw a new product from big brands