2 November 2021 ∙ 7 minutes of reading time
If we asked you about the difference between corporate identity, brand image, and brand positioning, could you answer without hesitation? Understanding these concepts in depth will directly affect the way your brand communicates and the effectiveness of the messages you deliver to your audience. In this article, we explain in detail the concept of corporate […]
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26 August 2021 ∙ 9 minutes of reading time
If you have had to lead projects that involve a work team, you can understand how complicated it is to keep track of pending tasks, the people in charge, delivery dates, and progress in general. Especially if you do not have a system designed for this particular purpose. In this article, we want to teach […]
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13 July 2021 ∙ 6 minutes of reading time
SoLoMo, an acronym formed by the words social, local, and mobile. It refers to the convergence of these three key elements for digital marketing. In this article, we will review in detail what SoLoMo is and why businesses should include it in their strategies in 2021 and beyond. What Does SoLoMo Mean? The first thing […]
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