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Best Brand Strategy Agency 2024 - South Africa (Global Business Insight Awards)

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At Be-cause, we start with a simple question: why? It’s not just about what you do - it’s about the driving force behind it. Understanding your why is the key to authentic, impactful communication. Without it, your message risks getting lost in the noise.We go beyond the surface, asking the tough questions to uncover your purpose and the because behind your brand. Be-cause when you communicate with clarity and authenticity, you build real connections.So, what's your why? Let's find it together!

Be-cause Integrated Communications

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Founded in 2008, Channel V Media (CVM) is an award-winning communications and content marketing agency that specializes in launching and building market momentum for fast-growing technology, media, and consumer companies. CVM builds awareness for companies and their products, develops C-suite leaders into industry visionaries, positions clients to be among the most vocal in high-value conversations and drives inbound leads. Current and past clients include Grapeshot + Oracle, Innovid, Everseen, IBM, Albert Technologies, Pernod Ricard, Embroker, Fortune &amp; Frame&nbsp;and others.

Channel V Media

UK plant-based meat company Meatless Farm, known widely in the UK for its meat-free patties and ground, had seen success selling into European grocery retailers before expanding into the U.S. market.&nbsp;Despite being a household name in the UK, Meatless Farm was completely unknown in the United States.

Meatless Farm Becomes Household Name

Bluecore is a retail marketing company&nbsp;reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers.We’ve redefined Bluecore’s narrative in the market from an email marketing platform, known only for triggered emails, to now a retail marketing company that’s ensuring retailers dominate the permanent shift to digital.&nbsp;We grew awareness of the company through its business news, using new hires announcements, product launches and funding news to not only showcase company momentum, but reinforce its narratives. For Bluecore’s Series D funding round we secured coverage in&nbsp;TechCrunch,&nbsp;Fortune,&nbsp;WSJ Pro,&nbsp;NY Business Journal&nbsp;and other leading business and retail trade outlets.&nbsp;We highlighted Bluecore’s work with retailers and brands including&nbsp;Vineyard Vines,&nbsp;Express,&nbsp;Anthropologie,&nbsp;Teleflora,&nbsp;Evo&nbsp;and&nbsp;TrueFacet&nbsp;to share their Bluecore use cases with media, securing placements in publications like the&nbsp;New York Times,&nbsp;Harvard Business Review,&nbsp;Glossy,&nbsp;DMNews,&nbsp;Digital Commerce 360&nbsp;and&nbsp;Retail TouchPoints.&nbsp;We also launched Bluecore’s first-ever Black Friday and Cyber Monday data reports. Bluecore is now recognized as a leading source of holiday data, and retail data overall. Its data has been covered 150+ times in the past three years by publications such as&nbsp;CNBC,&nbsp;Morning Brew,&nbsp;Chain Store Age,&nbsp;Sourcing Journal, eMarketer&nbsp;and many more.&nbsp;We successfully grew the company from a vendor to a visionary by building out Bluecore’s thought leadership program. Bluecore’s C-suite executives thought leadership articles and commentary have been featured in outlets like&nbsp;Wall Street Journal,&nbsp;Financial Times,&nbsp;NBC News,&nbsp;WWD&nbsp;and&nbsp;AdExchanger.&nbsp;And when retailers were looking for answers at the height of the pandemic, we launched Bluecore’s DTC Collective, a think tank of retail leaders committed to&nbsp;guiding the industry&nbsp;through the pandemic and supply chain crisis. The DTC Collective was widely covered by&nbsp;WWD,&nbsp;PYMNTS,&nbsp;Retail TouchPoints&nbsp;and others.

From a Vendor to a $1BN Visionary

Founded in 2007, Zvika, Tal, and Zack came together with a big dream: make digital video do more. Digital was on the rise, and Innovid filed the their patent to insert interactive objects into video.&nbsp;&nbsp;In late 2014 with some early clients already secured, INNOVID challenged Channel V Media with the task of launching the isreali tech company into the North American market and educating an already crowded market on the benefits of Innovid’s technology.&nbsp;STRATEGYThrough a 24 month campaign Channel V Media aggressively focused on validating then unknown company with a heavy focus on thought leadership and using their client stories in the media to not only create credibility but also drive leads and new business.&nbsp;&nbsp;Placements Include:The Wall Street Journal, Techcrunch, New York Times, Bloomberg, Adage, AdExchanger, New York Business Journal, Cmo.com, Mediapost, Adotas, AdWeek, Fast Company, Crains NY, Crunchbase News, CMS Wire, Mobile Marketer, Cynopsis, eMarketer, Video Nuze, Engadget, MMA Smart Briefs, Digital Trends, Yahoo! Tech, Huffinton Post, Martech Advisor and the New York Business Journal.

CVM Introduces INNOVID to the US market

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