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Be-cause Integrated Communications

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Cape Town, South Africa
We believe that understanding the core purpose of a brand is fundamental to effective communication.
At Be-cause, we start with a simple question: why? It’s not just about what you do - it’s about the driving force behind it. Understanding your why is the key to authentic, impactful communication. Without it, your message risks getting lost in the noise. We go beyond the surface, asking the tough questions to uncover your purpose and the because behind your brand. Be-cause when you communicate with clarity and authenticity, you build real connections. So, what's your why? Let's find it together!
6 people in their team
Speaks English
10 projects in their portfolio
1 collaboration started on Sortlist
Works remotely across the globe
Sortlist member since 2018
Founded in 2012
13 awards conferred
5/5
(18 reviews)
Open website

Services

10 services offered by Be-cause Integrated Communications

Service name
Experience level
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Starting from
  • Description
    We always start with your ‘why’ – taking the time to understand the purpose and strategic objectives that drive our clients’ businesses. From here, the ‘how’ is easy. We identify the best-fit approach to building your brand narrative, including unpacking complex content using relatable language that resonates with your target audiences. The result is an in-depth blueprint that is unique to each client and plots the way forward with clear actions and next steps.
    Skills in Branding & Positioning (8)
    Brand PositioningCorporate IdentityVisual IdentityBrand IdentityBrand DesignTarget Market DefinitionMessagingReport writing
    Works in Branding & Positioning (4)
    Traditional media retainer: The TEFL Academy - Branding & Positioning
    Reputation management: Biovac - Branding & Positioning
    Traditional media retainer: Crimson Education - Branding & Positioning
    Video production (animated): Witkoppen Clinic - Branding & Positioning
    Review in Branding & Positioning (1)
    Ade Ashaye
    Clients in Branding & Positioning (4)
    The TEFL AcademyEducation | national
    BiovacPharmaceuticals & Biotech | national
    Crimson EducationEducation | international
    Witkoppen ClinicHospitals & Healthcare | local
    Learn more about Branding & Positioning
  • Description
    We put your brand at the centre of industry conversations that apply to you. By tapping into current affairs and maintaining strong media relationships, we secure coverage in relevant, top-tier publications that are trusted by your target audience. Our tailored approach involves using your expert insight and unique data to unpack complex ideas for your target audience. This ensures that we can provide real value to the media and their readers – establishing our clients as the go-to for commentary and thought leadership in their sector.
    Skills in Public Relations (PR) (15)
    Brand PositioningMedia RelationsPress ReleaseCrisis CommunicationsMedia TrainingPR StrategyEventsinternal communicationsOnline Creative CampaignsOffline Creative Activations+5
    Works in Public Relations (PR) (7)
    Traditional media retainer: The TEFL Academy - Public Relations (PR)
    Reputation management: Biovac - Public Relations (PR)
    Social and traditional media: DNAforAfrica - Public Relations (PR)
    Traditional media retainer: Crimson Education - Public Relations (PR)
    Reviews in Public Relations (PR) (4)
    Nathan Geffen
    Romy Heldsinger
    Rebecca Pretorius
    Rhyan O'Sullivan
    Clients in Public Relations (PR) (4)
    The TEFL AcademyEducation | national
    BiovacPharmaceuticals & Biotech | national
    DNAforAfricaPharmaceuticals & Biotech | international
    Crimson EducationEducation | international
    Learn more about Public Relations (PR)
  • Description
    Your brand’s reputation is a critical factor when it comes to business success. Through monitoring of brand perception, managing crisis comms, and prepping flexible response plans, we help clients to maintain a positive reputation in the face of difficult and complex circumstances.
    Skills in Corporate Communication (4)
    Corporate PublishingInternal CommunicationPublic AffairsCrisis communication
    Learn more about Corporate Communication
  • Description
    Our content connects you to your target audience. We don’t just fill up your social media feed with pretty pictures and surface-level posts; we create with intention. Each piece of content is an opportunity to demonstrate how your brand can add real value to a customer’s life, give them a glimpse of how things can be better with your product or service, and persuade them to take the first step.
    Skills in Content Strategy (9)
    CopywritingStorytellingcontent marketing strategykey messaging developmentcommunications blueprint developmentConsumer Content WritingNews Content WritingIndustry ResearchSocial Content Strategy
    Work in Content Strategy (1)
    Traditional media retainer: Crimson Education - Content Strategy
    Client in Content Strategy (1)
    Crimson EducationEducation | international
    Learn more about Content Strategy
  • Description
    Social media strategy: Our creative social strategies aim to build community, increase follower base, encourage engagement and extend our client’s online reach. This includes paid social media ad management. Digital content creation: Leveraging an in-depth understanding of the digital media landscape, we curate content schedules and rollout strategies, including creating design work and finding relevant conversations to participate in.
    Skills in Social Media (13)
    Social Media MarketingSocial Media ManagementLinkedInFacebookSocial Media StrategySocial Media ContentSocial Media Servicessocial media analyticsSocial Media GrowthSM Analytics+3
    Work in Social Media (1)
    Social and traditional media: DNAforAfrica - Social Media
    Reviews in Social Media (3)
    Dr Jean Bassett
    Elaine Ngwenya
    Catriona Loughran
    Client in Social Media (1)
    DNAforAfricaPharmaceuticals & Biotech | international
    Learn more about Social Media
  • Description
    We use social media to build brand presence, keep audiences informed, and form engaged digital communities. Whether through organic content creation or paid social media ad management, we aim to maximise your visibility, generate leads, and ensure you stand out in the crowded online space. Our social media team uses data to identify trends and understand the nuances of your audiences response, so that we can make adjustments and shape the most effective strategy as we move forward.
    Skills in Community Management (14)
    Community ManagementSocial Media GrowthCommunity BuildingSocial Media EngagementInstagram Community ManagementFacebook Community ManagementContent ProductionCommunity Management ExternalizationYoutube Community ManagementLinkedIn Community Management+4
    Learn more about Community Management
  • Description
    Copywriting: We pride ourselves on delivering top tier written content across press releases, op-eds, newsletters, blog content and more. Report writing: Sharing data and research is a powerful way to establish industry expertise and secure media coverage. We work with clients to ideate and compile high-quality reports that position you as a leader in your industry. Whether you’re looking to showcase market insights, research results, or thought leadership, our team ensures that every report is well-researched, professionally written, and formatted to maximise its potential for media coverage and industry recognition.
    Skills in Copywriting (7)
    Content WritingNewsletterPress Release CopywritingCreative Copywritingblog contentArticle WritingReport Writing
    Works in Copywriting (4)
    Traditional media retainer: The TEFL Academy - Copywriting
    Reputation management: Biovac - Copywriting
    Report writing: Payfast - Copywriting
    Traditional media retainer: Crimson Education - Copywriting
    Clients in Copywriting (4)
    The TEFL AcademyEducation | national
    BiovacPharmaceuticals & Biotech | national
    PayfastE-commerce | national
    Crimson EducationEducation | international
    Learn more about Copywriting
  • Description

    No description provided for this service.

    Skills in Digital Strategy (3)
    Online MarketingDigital Media MarketingDigital Marketing Strategy
    Learn more about Digital Strategy
  • Description
    Working with partners across the country, we conceptualise, script, and produce a range of live-action and animated videos to highlight our client’s impact.
    Skills in Video Production (3)
    Animated VideoPhotographyVideo Production
    Works in Video Production (3)
    Video content creation: SmartStart (live-action) - Video Production
    Event management: SmartStart - Video Production
    Video production (animated): Witkoppen Clinic - Video Production
    Clients in Video Production (2)
    SmartStartEducation | national
    Witkoppen ClinicHospitals & Healthcare | local
    Learn more about Video Production
  • Description
    We help both local and international brands to tap into the South African market, based on the best-fit for their audience – whether it’s a big bash, an intimate gathering, or a purely digital campaign. We build launches around your target audience. The right combination of elements demonstrates that you understand your customers and what they need, making them more likely to trust whatever it is you are offering them.
    Skills in Event (3)
    Event ManagementConference OrganisationMedia roundtable
    Works in Event (3)
    Social and traditional media: DNAforAfrica - Event
    Event planning and management: Payfast - Event
    Event management: SmartStart - Event
    Clients in Event (3)
    DNAforAfricaPharmaceuticals & Biotech | international
    PayfastE-commerce | national
    SmartStartEducation | national
    Learn more about Event
In need of one of those services?

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Team

6 members in Be-cause Integrated Communications's team

Be-cause Integrated Communications cover
StoryWe bring a unique approach to communications and PR. With a strong focus on building communication frameworks, we focus on designing and implementing engaging strategies that communicate the right message, to the right people, for maximum impact. Starting with the why, we ask the hard questions to uncover the Be-cause.
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Awards

Be-cause Integrated Communications was awarded 13 times

Best Brand Strategy Agency 2024 - South Africa (Global Business Insight Awards)2024-01-01
Shortlisted Best Companies to Watch 2024 (Business Insight Review)2024-01-01
Best Specialist Marketing Agency 2024 - South Africa (Healthcare and Pharma Awards)2024-12-01
Pharma Brand Activations Company of the Year 2024 - South Africa (Healthcare and Pharma Awards)2024-12-01

Reviews

18 reviews for Be-cause Integrated Communications

5/5
(18 reviews)
Review summary
AI Generated
Deep understanding of client needs and industries
Exceptional attention to detail and professionalism
Strategic, creative, and innovative approach
Strong results in brand awareness and audience engagement
Client-centric and collaborative partnership

Client Understanding

Be-cause consistently demonstrates a deep understanding of each client's industry, mission, and audience, tailoring strategies and communications to align with unique needs and values.

Attention to Detail

Reviewers frequently praise Be-cause's meticulous attention to detail, professionalism, and commitment, which contribute to high-quality execution and exceeding expectations.

Strategic Innovation

Clients highlight Be-cause's creative, strategic, and innovative approach, resulting in effective campaigns, increased brand awareness, and meaningful audience engagement across various platforms.

CL
Catriona LoughranCommunications and Stakeholder Engagement Manager at Homeward Bound
ServiceSocial Media
SectorNon-profit
Team11 - 50
5/5

Be-cause has been a brilliant partner in amplifying our storytelling. Their strategic and solutions-oriented approach to social media kept our community and wider audiences informed and connected throughout our Antarctic expedition and brought our story and the participants’ journey to life in real time. They truly understand what Homeward Bound is all about: leadership, collaboration and championing women and non-binary leaders with backgrounds in STEMM to work together on sustainability initiatives for the collective good. Their passion and dedication have been key to inspiring the next wave of participants to step forward and start their leadership journey with us.

ServiceSocial Media
SectorNon-profit
Team11 - 50
EN
Elaine NgwenyaBusiness Development Manager International Liaison at Witkoppen Clinic
ServiceSocial Media
SectorHospitals & Healthcare
Team51 - 200
5/5

It’s great to work with a team that genuinely cares about our work and the impact we’re making. The Be-cause team has been an invaluable partner in growing our social media presence. They’ve built a community of engaged followers on both Facebook and LinkedIn, helping us connect with our audience in a meaningful way. Through these platforms, Be-cause unpacks complex healthcare topics and articulates them in a way that resonates with our diverse audience, made up of patients and donors.

ServiceSocial Media
SectorHospitals & Healthcare
Team51 - 200
NG
Nathan GeffenEditor at GroundUp
ServicePublic Relations (PR)
SectorMedia
Team11 - 50
5/5
Verified review

The Be-cause team demonstrated an in-depth understanding of our work, the way we operate, and why we do what we do. Their campaign strategy was tailored to GroundUp's ethos and our particular way of doing things. They are meticulous, and a pleasure to work with.

ServicePublic Relations (PR)
SectorMedia
Team11 - 50
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Contact

Contact details of Be-cause Integrated Communications

Details

http://be-cause.co.za
  • Headquarter1 Wyndover, Unit 205, 33 Belvedere Rd, Claremont, Cape Town, 7708, South Africa
  • Regal House, 4 Vanguard Wy, London E17 6RW, UK
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