Sortlist editorial team · Updated: 16 September 2026 · Agency rankings on this page are not influenced by payment.
Ranking at a glance
Compare each agency’s main strength, portfolio depth and client reviews. Sortlist and Google ratings remain separate because they come from different platforms.
#
Name
Best for
Portfolio entries
Sortlist reviews
Google reviews
1
Make Agency Best for: Integrated web, brand and social programmes · Portfolio entries: 32 · Sortlist reviews: Not available · Google reviews: 4.9/5 · 76 reviews
Integrated web, brand and social programmes
32
Not available
4.9/5 · 76 reviews
2
Snack London Best for: Hospitality brands and venue marketing · Portfolio entries: 11 · Sortlist reviews: Not available · Google reviews: 5.0/5 · 10 reviews
Hospitality brands and venue marketing
11
Not available
5.0/5 · 10 reviews
3
Found Best for: SEO-led programmes with paid media and digital PR · Portfolio entries: 10 · Sortlist reviews: Not available · Google reviews: 4.8/5 · 12 reviews
SEO-led programmes with paid media and digital PR
10
Not available
4.8/5 · 12 reviews
4
City Road Communications Best for: B2B communications in finance and technology · Portfolio entries: 9 · Sortlist reviews: Not available · Google reviews: 5.0/5 · 3 reviews
B2B communications in finance and technology
9
Not available
5.0/5 · 3 reviews
5
Immersive Media Best for: Website rebuilds paired with ongoing SEO · Portfolio entries: 8 · Sortlist reviews: Not available · Google reviews: 4.9/5 · 21 reviews
Website rebuilds paired with ongoing SEO
8
Not available
4.9/5 · 21 reviews
6
Cherish PR Ltd Best for: Consumer PR and brand communications · Portfolio entries: 7 · Sortlist reviews: Not available · Google reviews: 5.0/5 · 2 reviews
Consumer PR and brand communications
7
Not available
5.0/5 · 2 reviews
7
Genie Crawl Best for: SEO with hands-on web and content support · Portfolio entries: 4 · Sortlist reviews: Not available · Google reviews: 5.0/5 · 318 reviews
SEO with hands-on web and content support
4
Not available
5.0/5 · 318 reviews
8
Paul Hoda Best for: Owner-led local SEO and direct specialist contact · Portfolio entries: 4 · Sortlist reviews: Not available · Google reviews: 5.0/5 · 17 reviews
Owner-led local SEO and direct specialist contact
4
Not available
5.0/5 · 17 reviews
9
Grapefruit Digital SEO Agency Best for: Focused SEO with senior practical input · Portfolio entries: Not available · Sortlist reviews: Not available · Google reviews: 5.0/5 · 12 reviews
Focused SEO with senior practical input
Not available
Not available
5.0/5 · 12 reviews
10
Ignite SEO Best for: SEO strategy explained in plain English · Portfolio entries: Not available · Sortlist reviews: Not available · Google reviews: 5.0/5 · 135 reviews
SEO strategy explained in plain English
Not available
Not available
5.0/5 · 135 reviews
11
Pearl Lemon Best for: SEO across UK and international markets · Portfolio entries: Not available · Sortlist reviews: 5.0/5 · 45 verified reviews · Google reviews: 4.8/5 · 156 reviews
SEO across UK and international markets
Not available
5.0/5 · 45 verified reviews
4.8/5 · 156 reviews
12
The SEO Company Best for: SEO with social and web-design support · Portfolio entries: Not available · Sortlist reviews: Not available · Google reviews: 5.0/5 · 5 reviews
SEO with social and web-design support
Not available
Not available
5.0/5 · 5 reviews
Digital marketing agencies in London
Use the profiles below to identify agencies that fit your brief, then compare their experience, reviews and working style before arranging a first conversation.
1M
Rank 1: Make Agency
London
Google ★ 4.9 (76 reviews)
SEOSocial MediaWeb Design
A broad digital partner for briefs spanning website, brand and social.
Make Agency combines web design, SEO and social media. Its portfolio includes Warner Music Group, Clear M&C Saatchi, Sheeran Loopers, Knight Frank, Addison Lee and Eventbrite. Google reviewers mention brand refreshes, website integrations and responsive project management. It is worth shortlisting when strategy, creative and development need to work together.
Why consider them
Cross-channel work across websites, search and social media.
Experience with brands in music, property, transport and events.
Google review★ 5.0
“Make Agency are the experts in content creation and social, they have been game-changing for our brands including Aperol. I have worked with the stellar team at Make for 3 years and each and every member of the team feels like they were hand picked to work on our business .”
A strong fit for hospitality brands that need one team across brand and acquisition.
Snack London focuses on hospitality and venue marketing. Its work includes The Kitty Hawk, Martello Hall, Whyte & Brown, Swiss Butter, Canova Hall and Serata Hall. The service mix covers brand, content, email, social, SEO and websites. Ask how channel priorities would change between a launch, an established venue and a multi-site group.
Why consider them
A portfolio concentrated in restaurants, bars and venues.
Brand and retention channels sit alongside acquisition services.
Google reviews
★5.0from 10 reviews
3F
Rank 3: Found
London
Google ★ 4.8 (12 reviews)
SEO
A search-led option for brands that want SEO coordinated with paid media and digital PR.
Found lists The Clermont Hotel, Newmarket Holidays, Blackhawk Network, Toolstation and 1ST CENTRAL among its work. Its SEO approach brings content, technical work and PR together, with PPC and paid social handled alongside them. It suits briefs where organic search is one part of a wider acquisition programme.
Why consider them
Experience across travel, hospitality, retail and financial services.
SEO, paid media and digital PR can be planned together.
Google reviews
★4.8from 12 reviews
4C
Rank 4: City Road Communications
London
Google ★ 5.0 (3 reviews)
Communication
Selected clients:Inntelo AI
A communications partner for B2B finance and technology brands.
City Road Communications has worked with LAVA Advisory Partners, RAW Capital Partners, Davies Group, Inntelo AI, Magdrive and RAIDS AI. Google reviewers discuss launches, thought leadership, national press and targeted content. It is a relevant choice when complex subject matter needs a clear media and content programme.
Why consider them
Specialist experience in finance and technology.
PR, thought leadership and content sit within one communications brief.
Google review★ 5.0
“This team can take any brand or product launch and turn it into a national press story! I was so impressed with their work ethic and creativity in producing clever, eye-catching and insightful content.”
Robyn Ashman · Oct 2018
5I
Rank 5: Immersive Media
London
Google ★ 4.9 (21 reviews)
SEOWeb Design
Selected clients:Square Deal UPVCACE Windows & DoorsGreen Dental Care
A practical choice for service businesses combining a website rebuild with ongoing SEO.
Immersive Media lists Square Deal UPVC Shop, ACE Windows & Doors, Green Dental Care, Right Turn Motors and Sushi Hand Roll among its work. Google reviewers discuss page speed, content structure, website rebuilds and search campaigns. The profile is most relevant to local service and retail businesses that need delivery as well as search support.
Why consider them
Website and SEO delivery are handled together.
Experience is concentrated in local service and retail businesses.
Featured work
Right Turn Motors
A WooCommerce vehicle-inventory website built from the ground up, combining dynamic stock management, enquiry journeys and a local SEO content structure.
Want a shortlist matched to your brief?
Describe your project and Sortlist will match agencies to your scope and location.
A consumer PR partner for campaigns built around awareness and conversation.
Cherish PR lists Vestiaire Collective, Retail Times, Kobo, ShopStyle, Love it! and eHarmony in its portfolio. Its positioning centres on consumer campaigns and brand communications, with digital marketing included in the wider service mix. Ask how the team would connect press coverage, creator activity and owned content to your commercial objective.
Why consider them
Consumer experience across fashion, retail, publishing and lifestyle.
PR and brand communications form the core of the offer.
Google reviews
★5.0from 2 reviews
7G
Rank 7: Genie Crawl
London
Google ★ 5.0 (318 reviews)
Content MarketingSEOSocial Media MarketingWeb Development
Hands-on SEO and website support for businesses that want one delivery partner.
Genie Crawl lists Craig McConnon, Ad Music Shop, 4 Plus Tutor and Liza Diet among its work. Google reviewers discuss website rebuilds, search-visibility fixes and ongoing SEO, including projects delivered within limited budgets. Content, social media and web development are also available, so the first conversation should define which channels genuinely need one owner.
Why consider them
SEO support covers diagnosis, rebuilds and ongoing work.
Content, social media and web development broaden the scope.
Google review★ 5.0
“Being part of a franchise has been a challenge to say the least and we could never implement any changes. Under Geniecrawl's watch, they helped us develop our own website together with some quick wins which helped us gain access to our own website and finally we are seeing leads…”
HITEN PARMAR · Jul 2026
8P
Rank 8: Paul Hoda
London
Google ★ 5.0 (17 reviews)
Local SEOSEO
Selected clients:ChrisBowersTotal K9Scichart
Owner-led local SEO for businesses that value direct specialist contact.
Paul Hoda lists Harley Street Aesthetic Dental Practice, ChrisBowers, Total K9 and Scichart among his work. Google reviewers mention first-page gains, regular reporting and direct support, including campaigns targeting London and UK search terms. This is a specialist option rather than a broad multi-disciplinary agency.
Why consider them
Direct contact with the specialist leading the work.
Experience with local and UK search campaigns.
Featured work
Chris Bowers & Sons
ChrisBowers
An SEO consultancy engagement for a UK fruit-tree nursery, focused on commercial fruit-tree queries, first-page visibility and organic traffic growth.
9G
Rank 9: Grapefruit Digital SEO Agency
London
Google ★ 5.0 (12 reviews)
SEO
Senior-led SEO for businesses that value direct advice and clear reporting.
Google reviewers often name Matt directly and discuss content, link building, schema and improvements in blog rankings. Grapefruit is most relevant to businesses looking for close senior involvement rather than a large multi-channel team. Ask for a recent example from a comparable site and competitive market.
Why consider them
Direct senior involvement is a recurring theme in client feedback.
SEO work covers content, links and technical implementation.
Google review★ 5.0
“Matt has done amazing work for our business. We have worked with him for years and continue to do so. Grapefruit SEO Agency are always transparent and offer a strong level of explanation behind all of their actions. I would highly recommend this SEO company to all! 10/10”
SideDish Media · May 2025
10I
Rank 10: Ignite SEO
London
Google ★ 5.0 (135 reviews)
SEO
SEO support built around tailored strategy and clear explanations.
Google reviewers describe tailored strategy, regular updates and explanations in plain English, alongside improvements in visibility or enquiries. Ignite is a useful option for teams that want the agency to explain its choices rather than simply report activity. Use the first call to agree delivery ownership and reporting cadence.
Why consider them
Clients repeatedly mention clarity and transparency.
Strategy, implementation advice and communication are closely linked.
Google review★ 5.0
“Ignite SEO Agency earns 5 stars from me. The team provided excellent strategic advice along with clear, effective technical support. Their expertise and professionalism made a noticeable difference, and I highly recommend their services.”
Sam Lenthall · Feb 2026
11P
Rank 11: Pearl Lemon
Sortlist ★ 5.0 (45 verified reviews) · London
Google ★ 4.8 (156 reviews)
SEO
SEO for UK and international markets, with an emphasis on tailored strategy and reporting.
Pearl Lemon positions itself around local and international SEO. A Sortlist client review reports better rankings and more organic traffic, while Google reviewers discuss tailored strategy, reporting, visibility and lead generation. Confirm who will lead the account and which comparable experience is most relevant.
Why consider them
Local and international search sit within the same offer.
Client feedback on Sortlist and Google covers rankings, traffic, strategy, reporting and acquisition.
Sortlist review★ 5.0
“Pearl Lemon helped my pages rank much better on search results. I noticed a significant increase in organic traffic to my website in just 2 months. Highly recommend!”
Rezon Lotter, Real Estate Agent, Lunardini Real Estate · Dec 2023
12T
Rank 12: The SEO Company
London
Google ★ 5.0 (5 reviews)
SEOSocial Media MarketingWeb Design
SEO with supporting social media and web-design capability.
Google reviewers focus on communication, plain-English explanations, responsiveness and attention to detail. The SEO Company also lists social media and web design alongside search. It suits briefs that may need supporting website or social work, but the first call should establish whether those channels are delivered by one team.
Why consider them
SEO is supported by web design and social media services.
Communication and responsiveness stand out in client feedback.
Google review★ 5.0
“I've been really impressed with the service. Communication has been excellent throughout, and it's clear they know exactly what they're doing when it comes to SEO. They took the time to explain everything in plain English, and their advice has been practical and effective.”
Harry Hornsey · Jul 2026
Questions to take to a digital marketing agency meeting
Use this comparison to turn a broad digital marketing brief into clear questions about channels, measurement and delivery.
For London buyers comparing digital marketing agencies before choosing a partner.
Criterion
What to ask
What a useful answer sounds like
Channel priorities
What to ask Which channels would you prioritise for our audience and commercial objective?
What a useful answer sounds like The agency explains the role of search, paid media, social or content in one joined-up plan.
SEO and paid media
What to ask How will SEO and paid campaigns inform each other rather than compete?
What a useful answer sounds like The agency describes shared keyword learning, landing-page work and a clear way to compare outcomes.
Content and social media
What to ask What content will be needed, and how will social distribution support it?
What a useful answer sounds like The agency identifies the audience question each piece should answer and how it will reach that audience.
Measurement
What to ask Which business signals will you report, and how will we review them?
What a useful answer sounds like The agency connects channel activity to agreed commercial outcomes and explains the reporting routine.
Automation and ownership
What to ask Which marketing tasks can be automated, and who owns the data and accounts?
What a useful answer sounds like The agency separates useful automation from judgement-led work and sets out access, responsibilities and handover.
London shortlist checks
London agencies often lead with different disciplines: SEO, paid media, communications, social content or website delivery. Ask which channel should lead your brief, which channels should support it and how progress will be measured.
Compare like with like
Give each agency the same objective, constraints and questions. Compare relevant clients, delivery ownership, reporting, commercial terms and the people who would work on the account.
How to use this shortlist
Start with agencies whose specialisms match your brief, then compare relevant clients, reviews, working style and commercial scope. The order helps organise the comparison; it is not a verdict on service quality. Paid placement does not determine the organic order, and Sortlist is not one of the providers listed.
01
Define the outcome
Set the business objective, audience, priority channels, budget range and measures of success before comparing proposals.
02
Test relevant experience
Ask each agency to explain work that is close to your sector, audience or commercial challenge.
03
Compare the working relationship
Discuss responsibilities, senior involvement, communication, reporting, timing and commercial terms before committing.
Choose an agency by defining the business goal, audience, channels, budget and measures of success before comparing proposals. Ask each provider how it would scope the work, report progress and explain trade-offs.
Which digital marketing services should I discuss with an agency?
Discuss the channels that match the goal, such as search, paid media, social media, content, automation or analytics. A useful brief explains the priority outcome and the constraints the agency must work within.
Why consider a local agency?
A local shortlist can help when in-person collaboration, knowledge of the London market or nearby stakeholders matter to the project. Location should sit alongside sector experience, service fit and working style.
How is the order decided?
Agencies with more information to compare appear first, including relevant work, services and client reviews. The order helps organise the shortlist; it does not rate service quality.
Do paid placements affect the organic order?
Paid placements should be identified separately from organic entries and do not determine the organic order. Their presence does not change how the organic sequence is computed.
Want help narrowing the shortlist?
Describe the project and Sortlist will match agencies to your scope and location.