{"id":5495,"date":"2021-10-20T09:00:00","date_gmt":"2021-10-20T07:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=5495"},"modified":"2021-10-13T12:30:46","modified_gmt":"2021-10-13T10:30:46","slug":"pr-stunt","status":"publish","type":"post","link":"https:\/\/www-uk.sortlist-test.com\/blog\/pr-stunt\/","title":{"rendered":"6 Epic PR Stunts That Went Down In History"},"content":{"rendered":"\n

People often do the craziest things for coverage by the press. Since it’s easy in today’s digital world to get famous, most businesses use positive coverage, and numerous times, it proves to be a game-changer for them, especially when done right. In simple terms, for the sake of an extreme spike in popularity, top brands use PR stunts<\/strong>. <\/p>\n\n\n\n

These stunts could be used as an inspiration for various purposes. It could be to create brand awareness<\/a>, boost sales, or simply remind people of their existence in the market.<\/p>\n\n\n\n

What is a PR Stunt?<\/h2>\n\n\n\n

In the simplest terms, a stunt is something done to get the attention of the public. To develop positive relationships with the public, customers, and stakeholders, organizations use strategic communication processes considered stunts. <\/p>\n\n\n\n

In other words, combined with public relations<\/a>, a stunt is any event or a sustained activity staged primarily for gaining attention in the press<\/span>.<\/p>\n\n\n\n

How Do Publicity Stunts Work?<\/h2>\n\n\n\n

Consider a known aphorism by a famous business owner that states:<\/p>\n\n\n\n

…there are lies, damn lies, and advertising…<\/p><\/blockquote>\n\n\n\n

That’s the whole inference behind the intention of businesses to use stunts. The primary motive behind the idea is coverage by the press<\/span> and to remain active in front of the targeted customers<\/a>.<\/p>\n\n\n\n

To understand the working principle of PR, it is essential to understand the term public relations first. <\/p>\n\n\n\n

PR is a strategic communication process that builds mutual relationships between entrepreneurs or organizations and also manages to raise awareness among the public. <\/p>\n\n\n\n

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From the Drinks Business<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

How PR works depends on numerous factors and majorly on the public relations practitioner and his methods to build relationships. <\/p>\n\n\n\n

Here are some ways of maintaining excellent public relations<\/a> and getting the needed coverage in the press.<\/p>\n\n\n\n

Media Coverage<\/h3>\n\n\n\n

Making the news is the most appropriate and the fastest method to attract the right customers. If someone thinks any publicity is great publicity, this might be true for the short term. <\/p>\n\n\n\n

Numerous fading stars and celebrities perform cheap activities to get in the audience’s eyes, but the results mostly come in the form of distrust and distaste and put off audiences.<\/p>\n\n\n\n

For successful stunts, the hired professionals apply strategies to garner positive news coverage and enhance their relationships with their targeted customers. News and stories are often more effective than advertising<\/a> as these garner coverage by media which ultimately offers more significant ROIs.<\/p>\n\n\n\n

Active Spokesperson<\/h3>\n\n\n\n

The company’s selected leader and spokesperson play an essential role in developing relations with the public. It is crucial to provide these people with the proper training to interact with the news agencies. <\/p>\n\n\n\n

A polished spokesperson handles adverse situations appropriately and holds on to positive statements. These positive measures help the company to get over a crisis<\/a> such as a corporate meltdown.<\/p>\n\n\n\n

Other ways to enhance public relationships include scheduling speaking engagements for company leaders, earning rewards, social media management, and reputation management. PR won’t work without relationships, and therefore, to grow a company, different strategies have to be applied through multiple channels.<\/p>\n\n\n\n

6 Epic Publicity Stunts That Made History<\/h2>\n\n\n\n

The world is full of wildly creative people, and businesses pay trained people to develop strategies and plan bold stunts. Have a look at some of the best examples of epic PR stunts<\/strong> that went down in history and gained extreme coverage by media.<\/p>\n\n\n\n

The New Moon Event<\/strong><\/h3>\n\n\n\n

On March 20, 2018, Los Angeles witnessed a surprising and epic PR stunt<\/strong> strategized by Red Bull. Known for its outlandish events and magnificent parties, the organization hosted a New Moon Party in the city where people performed crazy jumps from the city’s tallest buildings with only the assistance of wingsuits. <\/p>\n\n\n\n

However, they hadn’t announced this stunt to the public and many people started to worry about meteors and UFOs making their way down to earth. <\/p>\n\n\n\n

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