Are others ripping off your videos? Protect the product of your hard work, love, and investment by adding a custom watermark to your videos.<\/p>\n\n\n\n
We can sense the interest bubbling in you to create watermarks. It\u2019s an excellent tool to improve your brand awareness<\/a> and achieve other marketing goals.<\/p>\n\n\n\n So, let\u2019s learn how to create a custom watermark for your YouTube videos.<\/p>\n\n\n\n A watermark is an opaque or semi-transparent image appearing on any part of the video screen.<\/p>\n\n\n\n Although personal preference dictates the positioning of the watermark it\u2019s generally placed at the corners or sides of the video screen.<\/p>\n\n\n\n The watermark mustn\u2019t be too big to obstruct the enjoyment of the video or too small making it hard for the user to understand the image.<\/p>\n\n\n\n A watermark helps in branding<\/a> and it also adds a professional touch to the video. The watermark can be any image including website URL, text, and brand logo.<\/p>\n\n\n\n Businesses need not rush to a professional to add a watermark. The task can be accomplished in-house with any of the YouTube video editors<\/a> available online.<\/p>\n\n\n\n We see a number of videos on YouTube without watermarks. Understanding the benefits will encourage businesses to take video watermarks seriously and make the most of a YouTube branding watermark.<\/p>\n\n\n\n Establishing the ownership of the YouTube videos by adding video watermarks will give the content authority and professional touch.<\/p>\n\n\n\n At times the audience might be too engrossed with the content and they might overlook the brand. Adding a watermark will etch your brand in the minds of the viewers.<\/p>\n\n\n\n A watermark can drive traffic and build up the subscriber base. You can even make money on YouTube<\/a> by taking the viewers directly to an eCommerce product page when they click the watermark on the YouTube video.<\/p>\n\n\n\n The viewers need not wait till the end of the video or search the description for a link that\u2019ll take them to your website. Just clicking on the watermark will open up the gates of the website.<\/p>\n\n\n\n Creating quality video content is hard, time-consuming, and costly. Hence, some people out there prefer stealing content and claim it as their own.<\/p>\n\n\n\n Ripping a whole video or just part of it can impact the performance of your content and YouTube channel.<\/p>\n\n\n\n Although adding a watermark isn\u2019t a foolproof technique to stop stealing, it can certainly reduce such behavior.<\/p>\n\n\n\n Suppose you already have a channel logo<\/a> or any image, adding it to the YouTube video could be achieved in \u2018n\u2019 number of ways.<\/p>\n\n\n\n The easiest, the one we\u2019ll be discussing at length, is by uploading the video to YouTube and using the YouTube watermark feature for this purpose.<\/p>\n\n\n\n Alternatively, the watermark can be fastened to the video with video editing<\/a> software and then uploaded to YouTube.<\/p>\n\n\n\n Regardless of the type of video, it\u2019s much easier to use the YouTube in-built watermark feature than other methods.<\/p>\n\n\n\n It won\u2019t take you more than a couple of steps to add a watermark in all the videos on your YouTube channel.<\/p>\n\n\n\n Begin the process by logging into your YouTube account. Click your logo, which is at the upper right end of the screen. A list of options will reveal itself. In the dropdown list choose YouTube Studio.<\/p>\n\n\n\n More options will appear, choose \u2018Customization,\u2019 the link with \u2018magic wand\u2019 as its icon. Here, click \u2018Branding\u2019 to open the page where the magic happens.<\/p>\n\n\n\n Upload the image you want in the YouTube video as a watermark and make the necessary adjustments.<\/p>\n\n\n\n Once everything is in place, click \u2018Done\u2019 to add the watermark in all videos in your YouTube Channel.<\/p>\n\n\n\n YouTube also provides tools to learn whether the watermark is used to subscribe or visit your WordPress landing page.<\/p>\n\n\n\n The tracking tools in the platform analyses the Click-through Rate (CTR) of the watermark. In addition, the tools also reveal the interactions that viewers have with the watermark.<\/p>\n\n\n\n Marketers can use these metrics<\/a> to measure the performance of the chosen watermark.<\/p>\n\n\n\n You can change the color, style, and various design<\/a> parameters of the watermark before settling on the one that has the most impact on the audience.<\/p>\n\n\n\n Are there any restrictions that\u2019ll force you to choose an alternate method of adding watermarks?<\/p>\n\n\n\n When the watermark is embedded into the video before it\u2019s published, ripping becomes difficult. It also helps you add different watermarks to different videos.<\/p>\n\n\n\n The process will vary from software to software but you can follow some general rules mentioned below.<\/p>\n\n\n\n A watermark is yet another opportunity to impress the audience. That said there is a tendency among marketers to overdo the creative part.<\/p>\n\n\n\n Experiment with your designs but within the limitations imposed by YouTube guidelines.<\/p>\n\n\n\n Regardless of the designing or editing tool, your use of the watermark must comply with certain technical requirements.<\/p>\n\n\n\n As a watermark, you can use BMP, GIF (without animation), PNG, or JPEG image formats. The image must be under 1MB and over 150×150 pixels.<\/p>\n\n\n\n A watermark is a YoutuBe branding tool that\u2019s most impactful when it\u2019s subtle. Don\u2019t play with colors to make it too flashy, which will distract the viewer from the main message in the video.<\/p>\n\n\n\n For example, in whiteboard videos<\/a> the content is king. Adding a watermark that\u2019s too colorful will obstruct the audience from focusing on the video.<\/p>\n\n\n\n We prefer the watermark to be subtle but not too inconspicuous.<\/p>\n\n\n\n You can\u2019t expect the viewers to acknowledge or press the watermark to subscribe if it\u2019s barely noticeable. Plus, never use a video in marketing without a watermark.<\/p>\n\n\n\n Whether it\u2019s social media marketing, email marketing<\/a>, or other forms of video marketing, a watermark will help establish authority and ownership.<\/p>\n\n\n\n It doesn\u2019t matter whether the watermark is a rectangle or circular, the image you upload on YouTube must be square (an aspect ratio of 1:1). You can make the background transparent so only the logo is visible.<\/p>\n\n\n\n Wherever the watermark is placed make sure the image doesn\u2019t obstruct other elements such as overlays, buttons, closed captions, important text, etc.<\/p>\n\n\n\n Every hour, over 30,000 <\/a>hours of videos are added to YouTube. The platform boasts over 2 billion<\/a> active users every month.<\/p>\n\n\n\nWhat\u2019s a Video Watermark and How Can It Help You?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/7\/2021\/10\/untitled.jpeg\")
<\/figure><\/div>\n\n\n\nBenefits of Watermarks<\/h3>\n\n\n\n
How to Add a Watermark to Your Video?<\/h2>\n\n\n\n
How to Make a Watermark for YouTube With YouTube in-built Feature<\/h2>\n\n\n\n
![\"\"](\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/7\/2021\/10\/untitled-1.jpeg\")
<\/figure><\/div>\n\n\n\nAttaching a Watermark to Your Video Before Publishing<\/h2>\n\n\n\n
Points to Remember When Creating Custom Watermarks for YouTube Videos<\/h2>\n\n\n\n
Exercise Creativity Within YouTube Limits<\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.sortlist.co.uk\/blog\/wp-content\/uploads\/sites\/7\/2021\/10\/screenshot-2021-10-12-at-12.36.27.png\")
Let Not the Watermark Appear Too Colorful or Flashy<\/h3>\n\n\n\n
The Watermark Should Be Clear and Inviting<\/h3>\n\n\n\n
Use the Right Shape and Ratio<\/h3>\n\n\n\n
Final Thoughts<\/h2>\n\n\n\n