{"id":5160,"date":"2021-09-28T10:00:00","date_gmt":"2021-09-28T08:00:00","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=5160"},"modified":"2021-11-05T10:24:01","modified_gmt":"2021-11-05T09:24:01","slug":"digital-content-strategy","status":"publish","type":"post","link":"https:\/\/www-uk.sortlist-test.com\/blog\/digital-content-strategy\/","title":{"rendered":"10 Steps to Build a Flawless Digital Content Strategy"},"content":{"rendered":"\n

Content marketing<\/strong> is a proven strategy that will help drive traffic and reach your buyer audience. So, is your content reaching your target audiences<\/a>? Your business needs a roadmap for publishing content. Having a digital content strategy<\/strong> benefits both new and existing content. <\/p>\n\n\n\n

It’s a chance to review your business goals and plan and produce content that your potential customers see. You might be asking yourself a few questions right now.<\/p>\n\n\n\n

What goes into a digital content strategy? How do you create a strong digital content strategy?<\/p>\n\n\n\n

This article will take you through the 10 steps to build a flawless digital content strategy<\/strong>. You’ll want to keep reading to find out how having a strategy will benefit your business.<\/p>\n\n\n\n

Defining Digital Content Strategy<\/h2>\n\n\n\n

A digital content strategy<\/strong> is your business’s plan to create content and distribute it. <\/p>\n\n\n\n

This plan will work to reach your target audience, generate leads, and maximize your marketing budget<\/a>. It\u2019s a guide that will dictate what and when you\u2019ll publish content. Your digital content can be blog posts, webinars, videos, podcasts, and other relevant content.<\/p>\n\n\n\n

Let’s review a few other terms often used interchangeably with digital content<\/strong> strategy <\/strong>but are different.<\/p>\n\n\n\n

Content Marketing Strategy And Content Plan<\/h3>\n\n\n\n

While your content strategy <\/strong>governs the creation and publication of your content, a content marketing strategy <\/strong>focuses on the ‘why’ and the ‘who.’ Your organization would use a marketing strategy<\/a> to build an audience with goals like increase revenue or lower costs.<\/p>\n\n\n\n

A content plan is a tactical step taken after a content marketing strategy <\/strong>is created. Content planning <\/strong>includes key details like topics you\u2019ll cover, what type of content is created, calls to action, and how you share your content.<\/p>\n\n\n\n

Some businesses have started to turn to experienced content marketing agencies in Australia<\/a> or other parts of the world to help them build their digital content strategy<\/a>. <\/p>\n\n\n\n

Why Is It Worth It?<\/h3>\n\n\n\n

Your content marketing <\/strong>starts with your business objectives <\/strong>and goals in mind. It goes through the entire marketing cycle, researching, understanding your message, defining your target audience<\/a>, and creating buyer personas.<\/p>\n\n\n\n

Your strategies will need to evolve as your goals and objectives do over time. As your buyers or industry changes, you\u2019ll need to go back and review your content to make sure your message is still the same. Your digital content strategy <\/strong>is your plan for this. Your content will always be ready to attract new customers and keep your existing ones.<\/p>\n\n\n\n

Now that we know what a digital content strategy <\/strong>is, let’s answer this question: What does a content strategy <\/strong>include?<\/p>\n\n\n\n

Step One: Why?<\/h2>\n\n\n\n

Take a moment here and define why your business exists. What does your brand look like from a 100,000 foot view? <\/p>\n\n\n\n

Once you know the core ‘why,’ your messages will be more authentic. Your brand story<\/a> will resonate with your audience and your employees.<\/p>\n\n\n\n

40% of millennials say they remain with their current employee because the business has a strong sense of purpose<\/em>. That\u2019s because their employer and their content live for their ‘why.’<\/p>\n\n\n\n

Step Two: What Are Your Goals?<\/h2>\n\n\n\n

Goals should be SMART<\/strong>: specific, measurable, attainable, relevant, and time-bound.<\/p>\n\n\n\n

\"smart
From Doug Thorpe<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Start by defining your top three goals. You can’t write content without knowing what your goal is for creating it. A sound content strategy<\/strong> is built upon defining your goals. They need to be achievable and measurable, both short and long term.<\/p>\n\n\n\n

Step Three: Craft Your Brand’s Story<\/h2>\n\n\n\n

A brand story is the narrative flow of your business that embodies the spirit of the facts and feelings your brand creates. Your story should inspire an emotional reaction among your audiences. Let’s look at a few examples <\/strong>of brands that tell a story.<\/p>\n\n\n\n

Dove promotes natural beauty while celebrating inner beauty and inspiring confidence in women. Their campaign #ShowUs showed up on social media posts <\/strong>all over, inviting women to show their beauty and be proud of it.<\/p>\n\n\n\n

\"#showus
#ShowUs From Dove<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Warby Parker resonates with their audience by sharing their foundation story with them. The founder lost their glasses on a backpacking trip and was unable to afford new ones. The idea of affordable glasses for all became the heart of why<\/em> Warby Parker came into existence.<\/p>\n\n\n\n

Step Four: Create Target Audience Personas<\/h2>\n\n\n\n

Getting your brand story to resonate with your audience requires you to understand who they are. Create three or four personas based upon the types of buyers you want to target and attract. You can’t make personas without first conducting audience research.<\/p>\n\n\n\n

Personas include backgrounds, careers, goals, values, and decision-making tendencies. Once you have your personas, you can brainstorm content ideas <\/strong>that will reach your intended customers.<\/p>\n\n\n\n

Step Five: Design Your Journey Map<\/h2>\n\n\n\n

Your journey map is the next step in your flawless digital content strategy<\/strong> creation. Having one will allow you to understand how people are already interacting with you online. Analyzing this will also allow you to see your areas of potential for other kinds of interaction. This step is important in creating a documented <\/strong>content strategy<\/a> that works.<\/p>\n\n\n\n

\"\"
Content Mapping from Alexa<\/a><\/figcaption><\/figure><\/div>\n\n\n\n

Start by asking yourself the following questions:<\/p>\n\n\n\n