{"id":3226,"date":"2021-06-21T18:46:49","date_gmt":"2021-06-21T16:46:49","guid":{"rendered":"https:\/\/www.sortlist.co.uk\/blog\/?p=3226"},"modified":"2021-09-06T21:04:19","modified_gmt":"2021-09-06T19:04:19","slug":"snapchat-vs-tiktok","status":"publish","type":"post","link":"https:\/\/www-uk.sortlist-test.com\/blog\/snapchat-vs-tiktok\/","title":{"rendered":"Snapchat Vs TikTok: Which is Better for Marketing to Millennials?"},"content":{"rendered":"

Snapchat vs TikTok…<\/strong> perhaps not a debate that lights up your social gatherings of a weekend (unless you’re a teenager yourself!) but a fight to the death that’s sure to rumble on in the battle for the attention of the teen market. <\/span><\/p>\n

These are two social media<\/a> apps that have skyrocketed in popularity over recent years. And both<\/span> continue to grow. Snapchat has 210 million daily users<\/strong> globally while TikTok recently passed 800 million monthly active users<\/strong>. While marketers use these apps because they are more niche and non-traditional than older platforms, like Facebook or Twitter.<\/span><\/p>\n

But despite each platform’s growth, marketers in the social media realm are wondering, “Are either of these worth the hype?<\/strong> Or will they just become another Vine<\/a>?”<\/span><\/p>\n

Snapchat Vs TikTok: The Platforms Explained<\/span><\/h2>\n

What is Snapchat?<\/h3>\n

Snapchat is a multimedia and messaging app that allows users to \u201cfriend request\u201d other users they choose to communicate with,<\/span>\u00a0where pictures and messages are usually only available for a short time before they disappear<\/strong>.<\/span><\/p>\n

\"snapchat\"<\/p>\n

The Snapchat app, which launched in 2011, allows users to create video-based stories<\/strong> about their lives and send video or image-based messages to their friends. <\/span><\/p>\n

Unlike most other apps, Snapchat<\/strong> content expires either immediately or after 24 hours. This platform leads to users creating content that is more lighthearted or uncensored<\/strong><\/span> than other more public-facing platforms.<\/span><\/p>\n

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About 71% of Snapchat users use it only or mostly for peer-to-peer messaging<\/strong>, and about 60% of the interactions on the platform are between close friends<\/strong>. <\/span><\/p>\n<\/blockquote>\n

Snapchat has about 382 million monthly active users. As far as reaching a young audience, about 73% of 18- to 24-year-olds<\/strong> use Snapchat<\/strong>.<\/span><\/p>\n

What is TikTok?<\/h3>\n

Meanwhile, in the battle between TikTok vs Snapchat<\/strong>, TikTok, which launched in just 2017<\/strong>, is similar to Vine in that it allows users to create 10 to 60-second looping videos<\/strong> that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics. <\/span><\/p>\n

TikTok is a video-sharing social networking app<\/strong><\/span>, where users can share their own videos as well as follow, like, and comment on other creators\u2019 profiles.<\/span><\/p>\n

\"tiktok\"<\/p>\n

On TikTok, users create and post short, looping videos set to the app\u2019s library of music and sound bites. Humor and talent are often the themes<\/strong>. You\u2019ll see a lot of choreographed dances, lip-syncing, hashtag challenges, reaction videos and cringe-worthy content.<\/span><\/p>\n

Originally created in 2017, it is the youngest of the platforms and also potentially the most viral right now. Tiktok boasts 800 million monthly active users, and about 69 percent of TikTok users are 13- to 24-year-olds<\/strong>.<\/span><\/p>\n

When you consider which platform is best, consider your brand positioning<\/a> and your goals<\/strong>. Below are the pros and cons of each platform so that you can decide for yourself.<\/span><\/p>\n

Advantages of Snapchat for Marketing<\/span><\/h2>\n

As with any social media tool, Snapchat has its own quirks<\/strong>, which make for unique benefits (and drawbacks) for marketers.<\/p>\n

At its core is the 24 hours time limit<\/strong> which<\/span> means<\/span> that<\/span> the<\/span> content<\/span> posted<\/span> will<\/span> not<\/span> be<\/span> available<\/span> for<\/span> more<\/span> than<\/span> a<\/span> day<\/span> after<\/span> posting and in general the disposable nature of its content. <\/span><\/p>\n

That’s why many marketers use the tool<\/strong>\u00a0in order to provide followers with exclusive live content, for example, behind-the-scenes footage<\/strong> from a shoot or a live event.\u00a0<\/span><\/p>\n

Hurry! It’s got Built-In Urgency!<\/h3>\n

As mentioned just above, the beauty of snapchat contradicts what many consider its major flaw<\/strong>: the idea that images disappear. Snaps are designed to have a short lifespan -making snaps that are meant to disappear creates a sense of urgency. <\/span><\/p>\n

You can do a behind the scenes<\/strong> and show your followers what a day in the life at your business is like, or do any number of promotions that play on that sense of urgency. <\/span><\/p>\n

An absolute goldmine<\/span><\/strong> for the savvy marketer! <\/span>For example, many companies go so far as to include QR or quick response codes which would connect users to the companies website when scanned<\/strong>.\u00a0<\/span><\/p>\n

Location, Location, Location<\/h3>\n

These Snapchat scanners are a new way for people to find out your location<\/strong>. They use your phone to calculate where you are and then send that information back to the scanner’s server. \"snapchat <\/span><\/p>\n

The scanner will then send the location of your phone back to its server and will be able to pinpoint your location<\/strong><\/span> to within a few feet.<\/span><\/p>\n

Some companies, like yogurt seller Chobani, are more playful. They use Snapchat’s text function as a new marketing tool<\/strong>. <\/span><\/p>\n

Chobani posts marketing videos<\/strong><\/span> to their own account every morning, or “enter a code to win one of 3,000 pumpkin pies.” Chobani believes that Snapchat is a priority for them to stay with the times.<\/span><\/p>\n

The benefits of using Snapchat for branding support include instant relevancy, constant engagement, and the ability to convert young demographics through offers of discounts and prizes<\/strong>. The upside seems to outweigh the disappearing nature of the images, even for someone recognized for their prowess in photography.\u00a0<\/span><\/p>\n

Ad Options Galore<\/h3>\n

It’s also a great way to get to know your customers<\/a>. You can send them messages and photos and they can send you messages and photos. Snapchat has a lot of advertising options too. <\/span><\/p>\n

You can buy ads that will appear in between stories or you can buy ads that use branded filters and make really creative use of augmented reality marketing<\/a> in their use of different lenses<\/strong>. <\/span><\/p>\n

You can also buy shoppable ads and personalized targeting. Below you can find some of the different options for ads:<\/span><\/p>\n